Top Gear interviews BMW Head of Design Domagoj Dukec
In Top Gear issue no. 330 there is an interview with BMW design director Domagoj Dukec. He said, in part, regarding the new grills:
"BMW is a play between elegance and dyanmism. Some are elegant, some are expressive."
The 8 series is relatively elegant; the new 4 series and M3/M4 are obviously on his scale as dynamic, not elegant.
What is wrong with this man? Does he really think that folks spending upwards of $70K don't care about elegance? Do his bosses at BMW really think that its buyers want ugly? Does he really think that buyers will opt for the 8 series at more than $100K to avoid the ugly?
Time will tell.
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