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      08-22-2019, 01:30 PM   #109
vitaly
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I'm not sure it has to be all or nothing in terms of volume - you can have a volume model(s) yet differentiate on others. Macan accounts for nearly 50% of Porsche's volume - that's their commodity car.

For BMW, what's their volume car today? I think it's nearly all of them. I just don't know how you can produce a great product when you're spread thin across so many of them (financially and human capital wise). It's like being the GE of cars - decent stuff all around but forgettable in every one. Can survive like that but won't get fanfare in the forums .
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