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Huge bummer for the Detroit show. First the exotic brands and Jag/LR, then Mercedes, and now BMW. The only Euro brands remaining are VW and Audi, who I do not suspect will pull out due to a minor corporate presence in the region.
Outside a couple wealthy pockets metro Detroit is incredibly middle class. Everybody drives a Big 3 vehicle either due to direct employment or employment at a supplier or Friends & Family discount. I suppose BMW figures it's not worth the cost of renting space, setting up displays, etc. for a market that doesn't produce a ton of sales.
The show reached its peak roughly 10-15 yrs ago before social media, Youtube, etc. were that much of a thing. I remember the elaborate displays, the insane concept cars, the corporate lounges with endless food, the posters being handed out like candy. Good times...
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