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      10-03-2017, 04:15 PM   #4
Spa2k
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Quote:
Originally Posted by SickFinga View Post
That's a good point you are raising, but the question is, do they really need to trademark every possible name?
No they don't, but companies generally try to protect the names they already have trademarked (or a version of them) for a specific product, a future variation of a product or just to throw off their competition. So, in the U.S., BMW may have a trademark for M2 for a use such as "Automobiles and structural parts," but that doesn't mean that other companies can't use M2 to describe their non-similar products and services, such as M2 MARSHA'S MAKEUP UNCONDITIONAL LOVE...UNDENIABLE BEAUTY (in general, cosmetic devices). There are now 289 active and nonactive M2 trademarks on file in the U.S. Patent and Trade Office.

M2 CS and M2 CSL have no other live uses in the U.S. beyond BMW's listings; they're not yet approved, but will be if no one opposes them. New trademarks are hard to come by; you'd better get going on SickFinga, because it's not on the list!
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