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Originally Posted by doug_999
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Originally Posted by 300hp
Helps to look at the detail too. On a product by product basis BMW and Merc are close enough. Where BMW gets slaughtered is the lack of a GL competitor (2,000 units), the S Class (another 1,000 units over the 7er) and the A class (around 2,000 units over the 2er)
I honestly don't believe that BMW can do anything about the GL, even if the X7 comes along. That race will just end the same way as the 7er vs S class. The GL is just a great product for its target audience. Mercedes sold as many GLs as Audi sold A4s in Jan, that's pretty good if you ask me.
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The S-Class typically outsells the 7-series by about 10% YTD - that's about 1,000 cars for the entire year, which is not much in terms of the entire yearly race. The exception of course was last year when the new S class was out against the end of life 7-series, where the S crushed the 7-series to the tune of 15,523 additional sales. The new 7-series should put the number back in-line.
With regards to the X7 not competing, I just don't know how you can predict this. If in fact it does mirror the s-class vs 7 of previous years, then it will mean MB gains only 1,000 YTD sales, not the additional 26K they have now thanks to the GL. |
It will compete but it will not outsell the GL, in the same way as the S beats the 7.
You are right the introduction of the X7 will tighten the race a lot further
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