BMW Group U.S. Reports January 2015 Sales
February 3, 2015
BMW brand sales up 4.0 percent
MINI brand sales up 26.9 percent
BMW Motorcycle sales up 11.8 percent
Woodcliff Lake, NJ – February 3, 2015… Sales of BMW brand vehicles increased 4.0 percent in January for a total of 18,981 compared to 18,253 vehicles sold in January, 2014.
“Coming after a record December and a record 2014 year-end result, the January numbers are a solid start for the new year and I am confident the trend will accelerate in the months ahead,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased that MINI is again showing its strength as availability of its new models improves.”
To see and hear more of Ludwig Willisch's perspective on the January sales,
click here.
In January, notable vehicles sales included the BMW 3 and 4 series which increased 13.2 percent to 7,348 vehicles, the BMW 7 series increased 10.8 percent to 637 vehicles and the BMW X5 increased 16.7 percent to 3,214 vehicles.
BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 22,209 vehicles, an increase of 6.8 percent from the 20,796 vehicles sold in the same month a year ago.
BMW Pre-Owned Vehicles
In January, sales of BMW used vehicles (including certified pre-owned) increased slightly, by 3.0 percent, to 14,564 vehicles compared to the 14,143 vehicles sold in January, 2014.
MINI Brand Sales
For January, MINI USA reports 3,228 automobiles sold, an increase of 26.9 percent from the 2,543 sold in the same month a year ago.
MINI Pre-Owned Vehicles
In January, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 1,824 automobiles, a decrease of 3.0 percent from the 1,881 sold in January, 2014.
