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      02-01-2015, 10:11 AM   #10
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Quote:
Originally Posted by Romo
Quote:
Originally Posted by red-sauerkraut View Post
A flagship is the top of the line from a manufacture.

End thread /

No it`s not, it depends very much how you`ll define "flagship"

Let`s take some history lessons here;

In the 70-ties we had the 2002 Turbo, which car made history as the 1st production car with turbo, in fact the car was the "flagship" for BMW at that time.

The E30 M3 a decade later, the car that is living history as we speak, at the time it was the technical "flagship" at BMW. And it was not the most expensive Bimmer at the time.

So by no means we speak about most HP, most expensive, most luxury.......no not at all!

For a technical brand like BMW, "flagship" is IMHO more about technical know how, technical expertise, R&D, and how all this knowledge will see a production car, to confirm what the brand means, that re-defines the brand, makes the brand stronger than before, to be aware of it`s historical roots.

Now an M2, as 1st 2series ///M and succeeding the utterly famous 1M (talking about "flagship") has a a mighty responsibility!

The brand has to deliver, a new "flagship" so to speak !
M7/M8/M9/M10

"Flagship" is a car manufactures top shelf best, top of line brand leader. Period.

Some things will never change.

Welcome to 2015 !
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