Quote:
Originally Posted by hk401
No one will ever pay over 200k for the bmw super car. Bmw is too late for the game. Anything above 200k people have many options to choose something that worth.
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The pool of buyers willing to shell out $200k+ for supercars is extremely shallow and unless you are a low volume automaker that specializes in this (Ferrari, Lamborghini, McLaren, etc.) there's little in the way of profitability to be had. A $150k Acura NSX pretty well blew up in Honda's face as Honda is selling less than 250 of them annually so you can imagine that any CEO that signs off on such an endeavor could feel hot around the collar sinking company resources into a vehicle that's not warranted or profitable.