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07-08-2019, 05:34 PM
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#67
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Brigadier General 
Drives: M235i & G30 540i
Join Date: Mar 2007
Location: Boynton Beach
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Quote:
Originally Posted by glennQNYC
Quote:
Originally Posted by Sedan_Clan
Quote:
Originally Posted by glennQNYC
My theory is the people crying about higher-end M cars are upset because they can't (or don't want to) afford them. Their fragile egos seem to take a hit when they realize they don't have the "ultimate" M model of their car. Thus they craft weak explanations of M dilution.
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I don't think that is the issue here. What we're seeing is a trend that BMW enthusiasts have been complaining about for years. Having an ///M logo on a vehicle used to feel special. It doesn't feel as special anymore. |
You're reinforcing my point. The existence of higher-end M cars isn't diluting the brand; it's apparently diluting the "special" feeling the ego-centric people used to get from buying any M. Now that BMW offers higher trim M variants, all of a sudden these people seem to feel their base M car doesn't feed their ego as well. They appear to want to feel superior by owning the "ultimate" version of their vehicle model. |
Bingo!
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