[M2C89]

I think all the different M this and M that, M performance parts here M performance parts there have diluted what an M car used to be. They can be had in even the most run of the mill BMW base car. Every soccer mom can now drive an "M" X5.

Now they're trying to cut the M division into even more derivatives; the base, the competition, the cs, gts.

Every time they squeeze in a new model where there wasn't one before, it dilutes the prestige IMO.

Growing up, there was a regular 3 series and then a huge gap before you got to the high performance version. That felt special. Now, there's a bunch of variants in between, each with a tiny step up as it gets closer, the disparity isn't as great, it barely feels special compared to the model just underneath it. In the case of the f87 M2, the m240i is hardly a step down. The new M340i, a REGULAR new 3 series is almost identical in performance to a CURRENT production M car.... having an M car was the pinnacle, now it feels like just another add on option. They split the 3 series into the sedan and introduced the 4 series as the coupe..... well now that has a sedan also and serves as just another rung in the ladder. It's like an oversized menu at a restaurant, you know they can't make all of it with the same amount of detail or prestige.

I think this is causing more harm to future M cars more than them being built outside of Germany...

I say all this while I'm waiting for my 2020MY M2C.....

Rant over