[snaimpally]

This is good for BMW. Folks who can't afford BMW M, such as young people, will buy Hyundai N (e.g., instead of Civic Si, WRX/STI, etc.). Then, when they can afford it, they will move up to BMW M.

I don't understand why people on the forum get so derisive about stuff like this. Hyundai has made major strides since they first entered the North American car market and they are now starting to branch out into the niche segments, such as luxury and performance. Their emphasis is on providing good value for the money. Not everyone can afford a BMW or Mercedes and these are the folks that get a Hyundai. When they can afford one though, the folks that bought a Hyundai may very well step up to a BMW. Especially with BMW M's former chief engineer at Hyundai, I expect their N cars will make great stepping stones for many people to eventually own an M car.