I think this is great, The more competition BMW gets the better the price for the end consumer :-) Hyundai might not be great at sports cars yet, But if its cheap enough people will buy them, tune them just like people buy BMWs and tune them.
*Cheaper Price
*Cheaper Insurance
*Cheaper Parts
*RWD or AWD
Then i think BMW will have to pay a little bit attention to them, Even if they have a long way to go.
So Kudos to Hyundai the more the merrier and the cheaper price it is for us :-)