The people who blaspheme here arrogant, are very naive and have apparently no idea how innovation can run in the car branch. You need more or less only 3 things:
- the will to come to the top of a branch
- the wherewithal and willingness to invest in exclusive and unique niche products, which then have a positive impact on the brand image
- a wise head which has the relevant experience and expertise and is allowed a free hand
All three points are given at Hyundai now ... the first two unequivocally, considering where Hyundai once was and where they are now already arrived ... and the third point I actually also have no doubt because otherwise AB would not have gone to Hyundai.
Jaguar is still the best example of what is possible when the right people (among others an CEO with BMW genes) get an free hand, like Tata from India does ... not the expected downfall but success across the board and ultimately even profits for the whole Group (Cadillacs V-Cars are an other example). All things that will apparently not comprehend by the BMW AG in dealing with the M-GmbH, despite the fact that the above three Points are this, that M-GmbH have made great and have therefore not insignificant contribution to the sporty image of BMW.