[W///]

Originally Posted by whoosh

I think BMW has to worry about their own product pricing here, and finding the sweet spot between M235i and M4. Pricing for the entry-level AMG and M cars would seem to be good benchmarks for alignment, but IMO the CLA45 is only marginally a competitor... Small I4 vs 3.0 I6, coupe vs. "coupey" sedan, FWD-biased AWD vs RWD.

A $49k M2 is uncomfortably close to a mildly optioned M235i. A $55k M2 better lines up with M235i pricing, but then starts to squeeze into M4 territory after adding some options. Quite the dilemma for BMW.

I agree, but something tells me rather than being right in the middle of the M240i and M2, I think it's going to be on the closer side to the M240i. What they could do is make you add options to inflate the price (which wouldn't concern me really, not interesting in too many options anyway).

It'll be interesting for sure. Also, I think they have to watch out for the F80 as well. While it may not be a coupe, if the price between an M2 and M3 is close enough (M3 starts lower than M4), I can see many people not being too interested in the M2 IMHO.

I honestly think very low $50k is doable (with no options).