Thread: M2 Pricing
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      12-15-2014, 09:43 AM   #145
whoosh
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Drives: M235i xDrive
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Quote:
Originally Posted by W/// View Post
The AMG starts at $48.5. I can't imagine BMW going and making the M2 $55k or something like that. Just way too big of a gap IMHO.
I think BMW has to worry about their own product pricing here, and finding the sweet spot between M235i and M4. Pricing for the entry-level AMG and M cars would seem to be good benchmarks for alignment, but IMO the CLA45 is only marginally a competitor... Small I4 vs 3.0 I6, coupe vs. "coupey" sedan, FWD-biased AWD vs RWD.

A $49k M2 is uncomfortably close to a mildly optioned M235i. A $55k M2 better lines up with M235i pricing, but then starts to squeeze into M4 territory after adding some options. Quite the dilemma for BMW.
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