I don't know if this is enough for me to bail on BMW, but it's enough for me to at least look around... which many may do. I will say, i'm on my 3rd 3 series, and I've had the brakes/rotors replaced on each of them at least once during the first 3/36k, current 335 only has 19K, but they replaced pads on rear at 11K..must have been a bad batch as i don't track the car and i'm not that hard on the brakes.
It is basically 2 oil changes is what we get. Again, not a deal killer, it wasn't the reason I drive these cars, but it was a nice perk that won't be there anymore