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It does not display your text messages, it reads them to you and will allow you to dictate a reply. I've actually found it quite useful. Although you have to keep your replies short and simple because Siri sucks at understanding what you are saying.
Also, there are apps on your phone such as Pandora or Spotify that are designed to work with Car Play with hopefully more to come.
At the end of the day, iOS is a very familiar interface to the millions who own iPhones so I could see how some would choose to use Car Play over iDrive for some tasks. Since I'm on my third Bimmer with iDrive I've become somewhat accustomed to it but I'll admit when I first started using it I did not always find iDrive to be the most intuitive interface. Hopefully Car Play will get better as time goes on (assuming Apple and BMW updates it.)
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