Quote:
Originally Posted by Mo@BMWofFairfax
Quote:
Originally Posted by guarnibl
Incoming $300k markups.
In all seriousness — BMW needs to price this very high to keep demand in check. My guess is the entry cost will be in the low six figures with markups.
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Just so they can discount them by 10-15k when nobody buys them?
Sounds like a great marketing plan. |
Said nearly every dealer in America. I think this is nearly guaranteed ( initial pricing strategy ). Remember each dealer will only have 1 or 2 initially on average. Not a huge risk to wait it out.
At 500 units in the US BMW may price this (delta) similar to the M4 GTS. If that's the case then we may see them sit either way markup or not.
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2019 Jeep Wrangler | 2018 BMW 320i | 2016 Porsche Boxster Spyder | 2009 Jeep Wrangler
gone: 2015 M4, 2015 335i, 2012 Turbo S, 2008 M3, 2004 M3, 2003 330xi