Quote:
Originally Posted by mkoesel
The cars BMW built yesterday were that way because that's what people wanted at that time. Today's customer is different. Change happens.
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Sorry, I dont agree. People dont buy a BMW because of the luxury or comfort. They buy a BMW instead of a Mercedes because it is sporty or look sporty. The usual BMW customer buy BMWs because they are the sporty, high quality brand, because if they would seek pure luxury, they would go MB. Besides, everyone already mentioned Porsche, but they are right. Porsche is doing great right now, they are making more models than ever before and selling well at ridiculously high prices, while the cars drive great. They are very sporty and special in driving dynamics, with luxury complementing the dynamism. And yet, everyone likes to buy a Porsche.