Quote:
Originally Posted by BigKutta
Quote:
Originally Posted by Poochie
It might but to the average consumer with only one car, a nuclear family and a puppy; a small coupe might not work for them. Which describes a major portion of the buying public.
For some strange reason, people love getting married and having a bunch of annoying kids, so a small vehicle would not support that typical demographic.
SVU sells more than coupes nowadays by a substantial margin..
https://carbuzz.com/news/mercedes-be...cars-this-year |
So in come guys like me for whom this isn't the only car, and kids are getting ready to leave the nest. Did BMW have me in mind? |
I don't know what to tell you, you must be the outlier consumer but the M2 was designed and marketed to a younger crowd.
When a vehicle is greenlit for production, BMW has a target demographic in mind. I wrote a Marketing Plan on BMW in college and studied their modus operandi. At the time, the 3 series was marketed to the yuppies, now the M2 has taken that place.
I'm glad you appreciate your car and I'm not judging but that's just the way it is. I have several interviews to back this up, if you believe I'm pulling this out of thin air.