Quote:
Originally Posted by igom3
That's why I don't buy or lease my cars from Bob Smith or Jon Doe! There is no "loss" by doing ED. That discount is covered by BMW. Bob and other dealers who are not participating are just too greedy IMO. What I meant to say is that ED is BMW program and BMW is covering the "loss" so if a dealer doesn't want to participate its their choice.What I meant by "controlled" is that BMW is the one who sets the rules and pricing of ED. That's all
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For normal cars, you're right. For M cars that come out of dealer allocation, yes there may be a "loss" to the dealer. Normal cars are just extra money at anything over invoice. Since it's sort of a windfall sale, I guess. But a car coming out of their allocation - that car could net the dealership whatever they sell the car for over invoice price, plus any money they get for a perfect survey score. No surveys are given for ED cars, so they have no chance to earn that bonus money. That's why in this context of M cars, some dealers prefer not to do ED at all (unless you're willing to pay above market value to cover the loss of their bonus).