Quote:
Originally Posted by GlazierGlaze
Quote:
Originally Posted by OnerDriver
An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...
I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.
As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
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Garage: X3 and 135i
You're totally the demographic for M cars, clearly.  |
Interesting.
So BMW Marketing department is hard at work trying to sell products to people that already own them.
