An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...
I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.
As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
|