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      03-14-2017, 11:56 PM   #249
N & M

Drives: F90 M5
Join Date: Jul 2012
Location: The Gulf

iTrader: (0)

Watershed Moment

BMW is at a critical cross road right now. There is great consideration and debate within its leadership about the direction to take in design, technology and product substance. The automotive landscape around them and the client base is rapidly changing and they need to quickly decide whether to chase the future which could look very different or look at the present where it is running stale. BMW seems to now have an idea where it needs to be. Let's hope they made the right call.

In terms of design; a designer is greatly influenced by thier brief. I believe that leadership of BMW played a big role in creating the conservative range we have today and they have a hand in the blame for what we have.

Karim leaving could be a good thing and fresh start for both BMW and himself as it allows both to readdress shortcomings and move forward with fresh thinking.
ORIGIN M.3115.00