Quote:
Originally Posted by Aronis
The M in M2 is very different than the M in M240i.
The M in M2 is Motorsports.
The M in M240i is Marketing.
But great comparison review. The 240 is a better value overall, but I suspect the M2 will hold it's resale better. Both will make you smile every time you drive it. The bottom line is if you are doing such a comparison, you don't really want an M car.
The same comparison can be done for the 540 vs M5 and 340 vs M3. Most of it is marketing and a good amount is emotion.
Go with the car which provides more of the items you want/need in a car. In 6 months there will be another 2 series which tops both.
Mike
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the M stands for marketing in both cases