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My point is:
Which feels better:
BMW brand being on the top "Brand Performance" list being compared to Apple, and Coca Cola(!) and lag all its competitors in the "real" arena of automotives (which is happening as we speak) or play a more dominant in what they are good at even if they don't make it to the top 10 of the Brand Peformance list???
Look at Audi's leapfrog in the past decade. BMW has always been under the shadow of Mercedes and just when they are wiping out their rival, audi comes and steals the show!!! waaamm!!!
As much as I am a BMW fan, I don't see any particular step-up to tame the ugly car manufacturer who if it wasn't for the VW's acquisition, they were probably be hanging themselves with their 4 rings!!!
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