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Originally Posted by C5driver
It's marketing and I understand the attraction of the M brand and the associated look.
Ultimately though, consumers who purchase an M car buy it for different reasons and I would hope that being mistaken for an M-Sport is the least of their concerns.
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bingo. our x3 is MSport but I'm not sure I'd want an x3m... but I wouldn't have wanted a 335i MSport just because it looks like an m3. I think MSport packages are a great way to make a comfortable road car feel a little more special for those who won't be tracking their car or just want the "best 3 series"
if I didn't track the m3 I wouldn't stuck with the 335i MSport for sure