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I have a different opinion.
And shame on the people in here talking economics without truly being educated on it. Once again... Bimmerpost... Home of all self-proclaimed experts.
The issue in my opinion is simple. Less expensive cars have gotten better as production techniques and technology have advanced. The performance gap between a sports car like a Z4 and less expensive cars has diminished greatly. Many of the things that made sports cars special can be found on many regular cars.
Until innovation is brought to the sports car segment, it will continue to limp.
I foresee it happening when the performance hybrid technology trickles down from cars like the i8.
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