This is my first BMW and I have to say I agree with the OP. Yes, it is very nice looking and any car enthusiast will know what it is. But it is not obnoxious and to the average person it is nothing special. Just another BMW with a flashy color for some shmuck to drive around trying to garner attention to feed their insecurities. As stated I am not a long term BMW enthusiast and I am hard pressed to tell a M4 from other BMWs driving down the road, so I can see his point.
