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This is like the meme where the guy looks longingly at a passing girl (classic BMW) whereas the girlfriend (new BMWs) is upset.
BMW marketing has been successful whereas they've maintained and lead luxury car sales in the US. Mostly due to the success of the X3 & X5 with X models 60% of their 2020 sales!
I do feel the huge grills are a big mistake (part of the X3/X5 success is their classic BMW styling) and will see how sales are impacted. Dollars to donuts, they do a quick LCI refresh and tone them down.
Bottom line, us enthusiasts are an ever shrinking % of BMW buyers. Be glad that BMW is successful in other areas, allowing them profits to still provide cars like the M2C, and hope that continues.
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2020 X3M non-comp, Alpine White over black : Exec Pkg, ventilated M Sport seats, 20"s
2020 M2 Comp, Sunset Orange/Blk: Orange stitching, DCT, exec pkg, bicolor rims
Gone '18 M550i, '16 X4 M40i, '15 M5, '13 X3 35i, '12 335is, '11 X5 50i, '09 Z4 35i, '08 550i, 06 X3, 06 650i, '02 M5, '99 540i
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