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Always a shame seeing this kind of price-gouging. I can see why people think they should do it (greed?), but it really just gives that dealership a bad name, especially if they were to do it to an existing customer.
Where I work we never charge over MSRP for any car. Not the first M3s or M4s, not the first i8s, not the M6 Comp Edition, not the first M2s, and not even the M4 GTS. More loyal customers are always, ALWAYS worth more to a dealership than fewer one-time shoppers. I'm not saying this to advertise or anything as I'm not a salesperson, but you really just have to think long-term with things like this. Word spreads...
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