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      10-03-2017, 01:24 PM   #1
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Lightbulb "M2 CS" & "M2 CSL" internationally trademarked (unlike "M2 Competition" or "M2 GTS")

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Last Autumn it was reported in the press that BMW had filed for trademark protection in Germany for "M1 CS" through "M8 CS" with the World Intellectual Property Organization.

We're almost one year further now, so let's check the public WIPO website (use is easy and free of charge) whether BMW has filed in the meantime for trademark protection outside Germany:
  • trademark protection filed for Germany:
    • CS: M1 CS | M2 CS | M3 CS | M4 CS | M5 CS | M6 CS | M7 CS | M8 CS (November 2016)
    • CSL: M1 CSL | M2 CSL | M3 CSL M4 CSL | M5 CSL | M6 CSL | M7 CSL | M8 CSL (January 2017)
  • trademark protection filed also for International, U.S. and Canada:
    • CS: M2 CS | M4 CS (March 2017)
    • CSL: M2 CSL | M4 CSL | M8 CSL (April 2017)
So it's quite peculiar that only for M2, M4 and M8 trademark protection was filed outside Germany too (2017), unlike for M1, M3, M5, M6 and M7.

Other peculiarity: at first glance no trace (yet) of "M2 Competition" or "M2 GTS" in the "Global Brand Database" of WIPO. Do know that filing for trademark protection does not imply use of those trademarks. It can be done merely for strategic reasons: it definitely offers protection against competitors from using those trademarks (without permission). Remember Porsche forcing Aston Martin back in 2015 to refrain from using "GT3". Hence, the "Aston Martin Vantage GT3" was renamed "Aston Martin Vantage GT12" (see here).

Despite the recently leaked US-spec "M2 Competition" VINs all mentioning "M2 Competition" for the model with 3.0 S55 engine with 410hp metric output (302kW), it makes sense to assume that M2 variant(s) would be named either "M2 CS" or "M2 CSL".

Should BMW plan to use "M2 Competition", "M2 GTS", "ZCP", "Garching Package", "Driftmeister Edition" or whatever name imaginable (too), trademark protection for those word names would have been filed already (or BMW will still do so in the near future, except if deemed not eligible for trademark protection). But of course BMW can perfectly decide to use for example "M2 Competition" without trademarking it (as happened for example with "M4 GTS": at first glance no trace). As said before, trademarking is no requirement as such - it's a requirement for protection.

CS (general):

015801971 - CS - EUIPO Trademark
Date of filing of the application: Sep 2, 2016
Name:  WIPO_BMW_CS_General.jpg
Views: 9798
Size:  88.3 KB

M2 CS:

DE302016109881 - M2 CS - German Trademark
Date of filing of the application: Nov 2, 2016 | Date of registration: Nov 22, 2016
Name:  WIPO_M2_CS_Germany.jpg
Views: 9804
Size:  97.3 KB

79210274 - M2 CS - International Trademark
Date of the registration: March 11, 2017
Name:  WIPO_M2_CS_International.jpg
Views: 9775
Size:  133.0 KB

79210274 - M2 CS - U.S. Trademark
Date of filing of the application: March 11, 2017
Name:  WIPO_M2_CS_US.jpg
Views: 9696
Size:  121.9 KB

App.1825957 - M2 CS - Canadian Trademark
Date of filing of the application: March 7, 2017
Name:  WIPO_M2_CS_Canada.jpg
Views: 9671
Size:  121.7 KB

M2 CSL:

DE302017100518 - M2 CSL - German Trademark
Date of filing of the application: Jan 19, 2017 | Date of the registration: Jan 26, 2017
Name:  WIPO_M2_CSL_Germany.jpg
Views: 9631
Size:  101.4 KB

1349110 - M2 CSL - International Trademark
Date of the registration: April 19, 2017
Name:  WIPO_M2_CSL_International.jpg
Views: 9611
Size:  132.1 KB

79209590 - M2 CSL - U.S. Trademark
Date of filing of the application: April 19, 2017
Name:  WIPO_M2_CSL_US.jpg
Views: 9571
Size:  120.0 KB

App.1831868 - M2 CSL - Canadian Trademark
Date of filing of the application: Apr 10, 2017
Name:  WIPO_M2_CSL_Canada.jpg
Views: 9539
Size:  116.2 KB

The point of this thread: one may get the impression that BMW is pretty keen on trademark protection for "M2 CS" and "M2 CSL" (Germany + International + U.S. + Canada) when you notice that BMW took steps, not a few years ago, but last November and again last January, March and April. All relatively recent. They did not do the same for M1, M3, M5, M6 and M7 (only Germany: last November). And neither for "M2 Competition" nor for "M2 GTS". Hence, the "M2 CS" or "M2 CSL" names may surface someday in the future (maybe before F87 end of production (2020) ?).

Last month BMW M boss Frank Van Meel confirmed a "CSL" reboot and explained the envisioned distinction between future "CS" and "CSL" ///M models:
BMW Is Bringing CSL Back
The name that adorned two of BMW's greatest creations, the 3.0 CSL and the E46 M3 CSL, will be applied to future M cars. We hope that means we'll see an M2 CSL.
By Chris Perkins - Sep 13, 2017
Earlier this year, BMW debuted the M4 CS, a car designed to sit between the Competition Package and the ultra-hardcore M4 GTS. Of course, bringing back the CS designation, which stands for Coupe Sport, got our hopes up for a return of the CSL, the Coupe Sport Light. BMW M boss Frank Van Meel just told us that this is actually happening for future M cars.
Van Meel said that the CSL designation will replace GTS on the four-rung hierarchy of M cars, which starts with the base model then progresses to Competition Pack, CS, then CSL. Like the GTS, CSLs will be BMW M's most hardcore offerings.
"CSL [will be] the top-of-the-line track tool, made on the track for the track, just with a number plate," Van Meel said. With a CSL, you can expect cup tires, coilover suspension, a roll cage, water injection, and a fire extinguisher. Van Meel says that the CS on the other hand is "also a track tool, but with four seats," and more emphasis on comfort.

Now, Van Meel couldn't tell us what future M cars will get the CSL designation—it's typical for automakers to decline comment on future products—but he did say we'll never see an X5 M CSL. Given recent spy photos and rumors, we suspect that an M2 CSL might be a real possibility. Either that, or BMW M is developing Competition Pack and CS versions of its smallest car.
Van Meel is also open to four-door M cars with CSL branding, even if they aren't coupes. So perhaps we could see an M3 or M5 CSL, though the latter would be an odd choice for making an all-out track car.
Enthusiasts will no doubt be happy about the return of the CSL name, but it also adds pressure to BMW M. The only two cars in its history to have that badge, the 3.0 CSL and the E46 M3 CSL, are among BMW's most beloved cars. Any future CSL has a lot of legacy to live up to.

(source: here)
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      10-03-2017, 02:41 PM   #2
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That's a good point you are raising, but the question is, do they really need to trademark every possible name? For example, there are no trademarks for the M3 GT, M3 CRT, M4 GTS.
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      10-03-2017, 04:24 PM   #3
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Slow news day then

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      10-03-2017, 05:15 PM   #4
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Quote:
Originally Posted by SickFinga View Post
That's a good point you are raising, but the question is, do they really need to trademark every possible name?
No they don't, but companies generally try to protect the names they already have trademarked (or a version of them) for a specific product, a future variation of a product or just to throw off their competition. So, in the U.S., BMW may have a trademark for M2 for a use such as "Automobiles and structural parts," but that doesn't mean that other companies can't use M2 to describe their non-similar products and services, such as M2 MARSHA'S MAKEUP UNCONDITIONAL LOVE...UNDENIABLE BEAUTY (in general, cosmetic devices). There are now 289 active and nonactive M2 trademarks on file in the U.S. Patent and Trade Office.

M2 CS and M2 CSL have no other live uses in the U.S. beyond BMW's listings; they're not yet approved, but will be if no one opposes them. New trademarks are hard to come by; you'd better get going on SickFinga, because it's not on the list!
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      10-03-2017, 10:47 PM   #5
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Quote:
Originally Posted by SickFinga View Post
That's a good point you are raising, but the question is, do they really need to trademark every possible name? For example, there are no trademarks for the M3 GT, M3 CRT, M4 GTS.
Quote:
Originally Posted by Spa2k View Post
M2 CS and M2 CSL have no other live uses in the U.S. beyond BMW's listings; they're not yet approved, but will be if no one opposes them. New trademarks are hard to come by; you'd better get going on SickFinga, because it's not on the list!
SickFinga, about "GT": true that BMW did not trademark "M3 GT" but it trademarked "M3 GTS" in Winter 2009-2010. As I indicated in the first post "M4 GTS" was not trademarked. Porsche already trademarked "GT1", "GT2", "GT3", "GT4" and last December also "GT5".

Furthermore, as you can imagine, some word names are not eligible for trademark protection. For example, you cannot trademark the word name "SHOE" for shoes. If you try to trademark "SHOEBIDOO" for shoes, you stand a better chance, but if you're lucky enough to get it approved, it will still be considered a so-called "weak trademark", as the product is described/suggested in the name. However, if you try, say, "BLU BABELOO" for shoes, you stand a good chance ("strong trademark" as the name does not suggest/describe the product). Trademark applications are classified in 'classes'. Same or similar names can exist in different trademark classes.

It's up to intellectual property lawyers to determine whether "M2 Competition" is eligible for trademark protection. In matters like these, as a trademark provides protection, approval cannot be taken for granted - criterion must be met (a trademark may be eligible for registration if it performs the essential trademark function, and has distinctive character).

The point of this thread: one may get the impression that BMW is pretty keen on trademark protection for "M2 CS" and "M2 CSL" (Germany + International + U.S. + Canada) when you notice that BMW took steps, not a few years ago, but last November and again last January, March and April. All relatively recent. They did not do the same for M1, M3, M5, M6 and M7 (only Germany: last November). And neither for "M2 Competition" nor for "M2 GTS". Hence, the "M2 CS" or "M2 CSL" names may surface someday in the future (maybe before F87 end of production (2020) ?).

And as you know, last month BMW M boss Frank Van Meel confirmed a "CSL" reboot and explained the envisioned distinction between future "CS" and "CSL" ///M models:
BMW Is Bringing CSL Back
The name that adorned two of BMW's greatest creations, the 3.0 CSL and the E46 M3 CSL, will be applied to future M cars. We hope that means we'll see an M2 CSL.
By Chris Perkins - Sep 13, 2017
Earlier this year, BMW debuted the M4 CS, a car designed to sit between the Competition Package and the ultra-hardcore M4 GTS. Of course, bringing back the CS designation, which stands for Coupe Sport, got our hopes up for a return of the CSL, the Coupe Sport Light. BMW M boss Frank Van Meel just told us that this is actually happening for future M cars.
Van Meel said that the CSL designation will replace GTS on the four-rung hierarchy of M cars, which starts with the base model then progresses to Competition Pack, CS, then CSL. Like the GTS, CSLs will be BMW M's most hardcore offerings.
"CSL [will be] the top-of-the-line track tool, made on the track for the track, just with a number plate," Van Meel said. With a CSL, you can expect cup tires, coilover suspension, a roll cage, water injection, and a fire extinguisher. Van Meel says that the CS on the other hand is "also a track tool, but with four seats," and more emphasis on comfort.

Now, Van Meel couldn't tell us what future M cars will get the CSL designation—it's typical for automakers to decline comment on future products—but he did say we'll never see an X5 M CSL. Given recent spy photos and rumors, we suspect that an M2 CSL might be a real possibility. Either that, or BMW M is developing Competition Pack and CS versions of its smallest car.
Van Meel is also open to four-door M cars with CSL branding, even if they aren't coupes. So perhaps we could see an M3 or M5 CSL, though the latter would be an odd choice for making an all-out track car.
Enthusiasts will no doubt be happy about the return of the CSL name, but it also adds pressure to BMW M. The only two cars in its history to have that badge, the 3.0 CSL and the E46 M3 CSL, are among BMW's most beloved cars. Any future CSL has a lot of legacy to live up to.

(source: here)
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      10-03-2017, 11:40 PM   #6
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In reality the people who decide on the name to market a car and the people who are responsible for trademarking the name are of different divisions. The marketing guys are not responsible for the protection of the name and trademarking is a slow process.

I do hope that they will continue with the CS naming convention on the upcoming S55 M2 instead of the silly name M2 Competition.
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      10-04-2017, 06:19 AM   #7
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Quote:
Originally Posted by Karmic Man View Post
In reality the people who decide on the name to market a car and the people who are responsible for trademarking the name are of different divisions. The marketing guys are not responsible for the protection of the name and trademarking is a slow process.

I do hope that they will continue with the CS naming convention on the upcoming S55 M2 instead of the silly name M2 Competition.
I am finding it hard to understand the reason for the new "Competition" name for the BMW M2. The type of updates when compared to the base car are even more significant than the competition package and probably more so than the M4 CS (Compared to the M4 ZCP). Obviously, I am not taking into consideration some of cosmetic changes that the M4 CS got which probably added significantly to the price (Eg. OLED taillights).

Is the M2 competition supposed to relate to the M4 Competition that was released for Spain only ??
That car was limited production as well and that could probably explain the 1000 units that dealerships are talking about.
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      10-04-2017, 07:49 AM   #8
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Quote:
Originally Posted by Gatte View Post
Is the M2 competition supposed to relate to the M4 Competition that was released for Spain only ??
That car was limited production as well and that could probably explain the 1000 units that dealerships are talking about.
The Spanish 2016 M4 CS (only 60 cars) stands for "M4 Competition Sport": comparable to the M4 ZCP though also came stock with carbon ceramic brakes, a carbon wing on the back and various other carbon-fiber elements.





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      10-05-2017, 11:08 AM   #9
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Quote:
Originally Posted by Karmic Man View Post
In reality the people who decide on the name to market a car and the people who are responsible for trademarking the name are of different divisions. The marketing guys are not responsible for the protection of the name and trademarking is a slow process.

I do hope that they will continue with the CS naming convention on the upcoming S55 M2 instead of the silly name M2 Competition.
I agree. Wasn't there a Bimmerpost front page just a week or so ago outlining the new model naming conventions....of which Competition was not one!
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      10-05-2017, 02:10 PM   #10
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Oh shits!! CSLs are coming back!! Going to be super exciting!
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      10-05-2017, 05:48 PM   #11
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Can't wait for the M1 CSL
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      10-05-2017, 07:09 PM   #12
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      10-05-2017, 08:42 PM   #13
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///Marketing
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      10-06-2017, 03:37 AM   #14
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Quote:
Originally Posted by JustChris View Post
I agree. Wasn't there a Bimmerpost front page just a week or so ago outlining the new model naming conventions....of which Competition was not one!
I think they have stopped thinking about what to call it for the time being...tired of the argy-bargy among themselves may be
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      10-06-2017, 06:25 AM   #15
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Quote:
Originally Posted by capo180 View Post
///Marketing
Hell moth*r f*ckin' yes it is!

One thing it's not.... " watering down the brand "



CSL [will be] the top-of-the-line track tool, made on the track for the track, just with a number plate," Van Meel said. With a CSL, you can expect cup tires, coilover suspension, a roll cage, water injection, and a fire extinguisher.



You had me at " just with a number plate", BMW , now just leave the manual gearbox in it and I'll take an M2 CSL.

But first , clear out the ranks with a 4 seat cushy car M2 CS would ya? please and thank you !!!
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      10-06-2017, 08:39 AM   #16
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Quote:
Originally Posted by Karmic Man View Post
I think they have stopped thinking about what to call it for the time being...tired of the argy-bargy among themselves may be
YES
YESS
YESL
YESCL
GTYES
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      10-06-2017, 08:42 AM   #17
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Quote:
Originally Posted by M3 Adjuster View Post
You had me at " just with a number plate", BMW , now just leave the manual gearbox in it and I'll take an M2 CSL.
But first , clear out the ranks with a 4 seat cushy car M2 CS would ya? please and thank you !!!
BMW M boss Van Meel's number plate reference was undoubtedly a hint to indicate that the next "CSL" iterations will be street-legal, unlike for example the BMW M235i Racing or Porsche Cayman GT4 Clubsport.

Hopefully BMW will call the 450hp track tool "M2 CSL" (competitors don't use that abbreviation and the E46 M3 CSL remains a strong brand for all the right reasons, maybe except for the 'SMGII gearbox only' offering) rather than "M2 Competition Racing", "M2 Competition S", "M2 Racing" or other questionable name choices (remember the lengthy "BMW 1-Series M Coupé" name ). Just keep it easy for the M2, M4 and M8 model range: base, ZCP, CS, CSL. Though "M2 Garching Package" ("M2 GP") à la Porsche's "Weissach Package", wouldn't sound bad either.

There are horses and horses for courses + lap times matter for the top breed: if the M2 top horse would be M-DCT only, would that be a deal breaker for you, M3 Adjuster ? If it does, maybe get in line for the "4-seat cushy" M2 CS ("M2 Competition") ?
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      10-06-2017, 09:01 AM   #18
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      10-06-2017, 10:40 AM   #19
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Quote:
Originally Posted by Artemis View Post
There are horses and horses for courses + lap times matter for the top breed: if the M2 top horse would be M-DCT only, would that be a deal breaker for you, M3 Adjuster ? If it does, maybe get in line for the "4-seat cushy" M2 CS ("M2 Competition") ?
M3 Adjuster I have been asking you this question for a long time as well.

Whatcha gonna do when the M2 CSL gets an Automatic transmission only ??
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      10-06-2017, 10:42 AM   #20
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Also, I was reading my agreement with the dealerships that I have a deposit at. It states CS/GTS/CSL. I never used "Competition" as one of the possibilities. Wonder if they will still let me be number one on the wait list which I think they should.
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      10-06-2017, 10:45 AM   #21
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Quote:
Originally Posted by Gatte View Post
Also, I was reading my agreement with the dealerships that I have a deposit at. It states CS/GTS/CSL. I never used "Competition" as one of the possibilities. Wonder if they will still let me be number one on the wait list which I think they should.
Mine used "any special variant".
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      10-06-2017, 12:05 PM   #22
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Quote:
Originally Posted by Gatte View Post
Also, I was reading my agreement with the dealerships that I have a deposit at. It states CS/GTS/CSL. I never used "Competition" as one of the possibilities. Wonder if they will still let me be number one on the wait list which I think they should.
Quote:
Originally Posted by medphysdave View Post
Mine used "any special variant".
Suggestions for next time: "The Expensive One (especially in the future)", "The Right Sized & Properly Powered Package" or "The One That Competing Brands Will Hate".

I remain convinced that, with the M2 variants, BMW has an ace or two upon its sleeve. It's just a matter to realize that right now, before the whole car world knows. Mark my words: brace yourselves for a BMW 1M frenzy reloaded + M2 Competition (M2 CS): no limited edition, but limited by production capacity.
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