Total marketing fail:

confusion · 12-16-2016, 08:18 PM

Or maybe BMW themselves don't consider an M2 to be proper...

Glounk · 12-17-2016, 05:27 AM

I don't get it!!!!

confusion · 12-17-2016, 07:48 AM

Quote:

Originally Posted by Glounk

I don't get it!!!!

I just got a brand new M2 in April. Either BMW doesn't consider it to be a proper M or they think 6 month old cars are old enough to trade in for newer Ms.

BAN_M2C · 12-17-2016, 08:01 AM

Or maybe they thing the M2 is so intoxicating that it will drive you to go pick another bigger M car for hauling the family??

Glounk · 12-17-2016, 11:25 AM

Quote:

Originally Posted by confusion

I just got a brand new M2 in April. Either BMW doesn't consider it to be a proper M or they think 6 month old cars are old enough to trade in for newer Ms.

Ah ok

or they think you're rich and shy and they think you need a little push to go get a second M

ried · 12-17-2016, 11:58 AM

Quote:

Originally Posted by confusion

I just got a brand new M2 in April. Either BMW doesn't consider it to be a proper M or they think 6 month old cars are old enough to trade in for newer Ms.

You're reading way too much into this. They send the same brochure to everyone in the same market, including owners of M cars. Just standard collateral from their CRM lifecycle programming.

Now, as for a REAL dumb message: My local dealer's finance manager sent me an exciting offer to trade in my E92 M3, which I haven't owned for 3 years, on a new 2017 X3

DrKevM5 · 12-17-2016, 12:32 PM

We are one sensitive group...sheesh

zenmaster · 12-17-2016, 01:46 PM

Who are you calling sensitive!

seis-speed · 12-17-2016, 02:00 PM

First, no M-mirrors, now this. BMW has lost it's way... JK

FWIW I have bought so many BMW's I get marketing material that does not apply all the time. I think it has more to do with contact info, a survey I have filled out, etc... more than actual purchase history.

AngryBaby · 12-17-2016, 06:30 PM

Quote:

Originally Posted by zenmaster

Who are you calling sensitive!

Formawerx · 12-18-2016, 12:44 AM

Quote:

Originally Posted by ried

You're reading way too much into this. They send the same brochure to everyone in the same market, including owners of M cars. Just standard collateral from their CRM lifecycle programming.

Now, as for a REAL dumb message: My local dealer's finance manager sent me an exciting offer to trade in my E92 M3, which I haven't owned for 3 years, on a new 2017 X3

How can they send it to everyone when there's an M badge in the title?

SeanWRT · 12-18-2016, 07:54 AM

It probably goes to all members from a selected customer group. Doesnt have to have anything to do with if already owning one(s) or not.

ried · 12-18-2016, 09:50 PM

Quote:

Originally Posted by SeanWRT

It probably goes to all members from a selected customer group. Doesnt have to have anything to do with if already owning one(s) or not.

mike@x-ph.com · 12-19-2016, 03:28 PM

I always get these weird advertisement, BMW should step up their game in that department and stop sending mass brochures for everyone.

They always send me brochure to trade in my 335 for for an X1 28i ... I would be much more interested in a 440 instead

six-n-twins53 · 12-26-2016, 05:59 PM

I just traded in my M5 and am waiting for my M2. I got one of those in the mail too

12-16-2016, 08:18 PM	#1
confusion Captain 601 Rep 836 Posts Drives: 2016 M2 Join Date: Dec 2007 Location: Austin, TX iTrader: (0)	Total marketing fail: Or maybe BMW themselves don't consider an M2 to be proper... __________________ 2016 Long Beach Blue F87 M2 \| DCT \| Executive Package XPEL Stealth Wrap \| Tint 35% HRE R101 in Brushed Dark Clear \| 19x9.5 265/35/19 \| 19x11 295/30/19 M Performance Steering Wheel \| CF Rear Spoiler \| Gloss Black Grilles & Side Gills Build Thread
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12-17-2016, 05:27 AM	#2
Glounk First Lieutenant 115 Rep 324 Posts Drives: M2 6mt MG Join Date: Jul 2016 Location: Qatar iTrader: (0)	I don't get it!!!!
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12-17-2016, 08:01 AM	#4
BAN_M2C Brigadier General 4180 Rep 3,077 Posts Drives: 991.2 Porsche GT3, BMW E46 M3 Join Date: Jul 2016 Location: Sunshine State iTrader: (5) Garage List 1987 BMW 325is [10.00] 2004 BMW X3 [6.50] 2018 Porsche 911 GT3 [10.00] 1974 BMW 2002tii [10.00] 2004 BMW M3 [10.00]	Or maybe they thing the M2 is so intoxicating that it will drive you to go pick another bigger M car for hauling the family?? __________________ Follow me on IG Garage: 2018 991.2 GT3\|2013 135i\|2004 M3\|2004 X3\|1987 325is\|1987 325i\|1974 2002tii
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12-17-2016, 12:32 PM	#7
DrKevM5 Colonel 2274 Rep 2,523 Posts Drives: G05 X5, F87 M2 Join Date: Aug 2008 Location: Western NY iTrader: (7)	We are one sensitive group...sheesh __________________ ?16 M2 Long Beach Blue/Black, 6MT '22 X5 4.0 M Sport Black Sapphire/Tartufo ?22 Tesla Model Y Performance Midnight Silver/White
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12-17-2016, 01:46 PM	#8
zenmaster Brigadier General 1577 Rep 3,888 Posts Drives: '17 M2 Join Date: Mar 2007 Location: Atlanta iTrader: (1)	Who are you calling sensitive!
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12-17-2016, 02:00 PM	#9
seis-speed #savethemanuals 2431 Rep 1,970 Posts Drives: 1M \| GT3 \| J392 \| GRc Join Date: Dec 2009 Location: West Coast iTrader: (0)	First, no M-mirrors, now this. BMW has lost it's way... JK FWIW I have bought so many BMW's I get marketing material that does not apply all the time. I think it has more to do with contact info, a survey I have filled out, etc... more than actual purchase history.
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12-18-2016, 07:54 AM	#12
SeanWRT Colonel 3179 Rep 2,577 Posts Drives: E90 M3 & F87 M2 Join Date: Sep 2015 Location: Shanghai iTrader: (1)	It probably goes to all members from a selected customer group. Doesnt have to have anything to do with if already owning one(s) or not. __________________ Lemania 2320
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12-19-2016, 03:28 PM	#14
mike@x-ph.com BimmerPost Supporting Vendor 24182 Rep 190,777 Posts Drives: 07-335/12-328/18-M4/21-M4CP Join Date: Sep 2013 Location: Las Vegas iTrader: (23)	I always get these weird advertisement, BMW should step up their game in that department and stop sending mass brochures for everyone. They always send me brochure to trade in my 335 for for an X1 28i ... I would be much more interested in a 440 instead __________________ Check out our current sale by clicking on this link! https://x-ph.com/sale/ Phone number 702-494-9435
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12-26-2016, 05:59 PM	#15
six-n-twins53 Amateur Tattoo Artist 809 Rep 700 Posts Drives: 2018 M3 zcp Join Date: Apr 2016 Location: Ohio iTrader: (1)	I just traded in my M5 and am waiting for my M2. I got one of those in the mail too
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