07-10-2021, 10:02 AM | #1 |
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BMW Marketing Competing Against Itself
Is this an attempt to get OG owners to move on to a newer model or just make them feel bad about their previous purchase? Either way not cool. Don't ever remember seeing an ad like this before.
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07-10-2021, 10:48 AM | #2 |
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Interesting angle. I guess they are trying to say that the M240ix is an acceptable upgrade to the OG M2. But I am not buying it.
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07-10-2021, 11:44 AM | #3 | |
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Totally different cars, different feel... Once you go an M, non-M feels so...ordinary |
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07-10-2021, 12:49 PM | #4 |
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It's just to make M240 buyers feel better about their purchase…that they now have a car "better" than an M without having to buy an M.
I know what I have in my OG, and that doesn't change regardless of what the M240 is capable of.
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07-10-2021, 01:11 PM | #5 | |
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The M340i doesn't look like much of a screamer from the outside but once you start putting your foot down to the pedal, it shoots off into an oblivion and pushes you back into your seat, like one of those tuned N54s, with full bolt-ons. I know, you think I'm nuts. But humor me and drive one first and then come back and tell me that BMW is full of it. |
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07-10-2021, 01:58 PM | #6 | |
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In Spartanburg, when the plant first opened BMW CCA held a M Day event. During our factory tour they showed us a "normal" rear bushing and M bushing. It was a night and day difference in size. There is sooo much more to an M car than the engine. |
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Al Bundy's Dodge1680.00 |
07-10-2021, 02:13 PM | #7 | ||
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As someone who masterbates to BMW official technical training manuals, I can assure you that other than a few pieces here, maybe an "S" engine and a more boisterous exhaust, nowadays, BMWs are built very modular, thus, there is very little difference between the M model offerings and standard BMWs, especially today's M Performance variants. Please, I'm not trying to go against your perspective, just adding my own.. #Namaste |
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JustChris17605.50 |
07-10-2021, 02:14 PM | #8 |
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HP/TRQ figures do not make any car, not just an M car. There is a lot more to it, even in one dimensional cars like a Hellcat. You still have the size and weight of the car, the weight distribution, suspension.. and on and on. This silly metric (when taken by itself) is about as meaningful as discussing different driving roads based on their length and speed limit only. Without discussion of their locale, elevation changes, scenery, traffic considerations, biker/pedestrian presence, number of lanes, typical in seasons daytime weather.. and on and on.
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07-10-2021, 02:34 PM | #9 | |
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07-10-2021, 02:46 PM | #10 | ||
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You know what's the difference between the Adaptive Suspension setup in an M car VS a standard models? The shock body is of the M cars are made of aluminum and is has accelerometer sensors at each wheel. The Adaptive Suspension in a standard BMW shock body is made out of steel and has two accelerometer sensors; one in the front and one in the back of each wheel. That's what you get with your bespoke M suspension, a few ounces of weight saved and an more effective sensor(s). That's it, the underlying engineering is all the same. Now, I'm not trying to play devil's advocate here, if anyone wants to prove to me that the M cars are that far above the pay grade of a moden M Performance vehicle, then I'm all ears. I'm always willing to humble myself and accept new information but I know I'm objectively right.. Edit: All my fury aside, I'm still getting a next gen M2, as I need the manual transmission in my life .. |
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QuarterMileJoe9.00 |
07-10-2021, 03:39 PM | #11 |
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07-10-2021, 04:41 PM | #12 |
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Lol are OG M2 owners really that upset? It's called engineering and progress. This has been going on with BMW since the N54 335i was faster than the E46 M3…
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07-10-2021, 04:52 PM | #13 |
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I don’t buy my cars for 0-60 times. Apparently a lot of people do nowadays. Sad.
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07-10-2021, 05:10 PM | #14 | |
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[COLOR="DarkRed"]BMW's motto: [/COLOR]THE ULTIMATE DRIVING MACHINE - but only if you spring for the M version.. |
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07-10-2021, 05:12 PM | #15 |
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Of all the ridiculous marketing advertising BMW has recently performed, this ad doesn't even show up on the radar. 382 hp is more powerful than 365. They're simply stating a fact. Another fact is high horsepower figures plays huge factor in driving sales. Unfortunately, the overly hyped 0-60 metric isn't going anywhere, too.
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07-10-2021, 07:46 PM | #16 |
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It's the natural progression of things as technologies trickle down from generation to generation. Although I can't quite put my finger on what it is about that marketing angle that doesn't sit well with me. Maybe the timing of it is just "too soon?"
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07-11-2021, 01:36 AM | #17 |
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Doesnt the Z4 M40i ring faster then the OG M2 also? I don't think that snipped was a BMW marketer stat though.
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07-11-2021, 11:23 AM | #20 |
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Well, it's all what you prefer. What person A might call awesome driving experience to what person B might call could be different. Respect that.... To me, just my personal take - When I test drove M340i Xdrive, it was putting down the torque and zipping through smoothly than my 2018 F80 MT. But it was not giving me the feel and pleasure that I get with my F80 MT. On a red light race, M340i Xdrive will zip past mine easily...but I always wanted to keep driving the F80, and that never ending desire is what I look for when I buy a personal sports car within my budget. It's just a feel for me, again just my personal craziness.
For me, again just my preference, I have decided to keep trading in to only get an pure M car RWD MT, even if the Xdrive Mxxxi could be more efficient in putting power on road and far better value/engineering. When BMW stops producing manual RWD Ms, I will hold on to my last M MT till it becomes expensive to maintain - at that point I will switch to electric I4M50 or whatever comes at that time.. With the above crazy preference, I traded in my F80 and now waiting for F87M2C MT to be delivered. Was thinking on getting G80 MT, but somehow liked the F87MT better and wanted to save some $$(~$16K) as I over spend on a 2021 X5M50i family hauler. Few years down the road, in 2027 or so, will trade F87 for G87 MT.... So, test drive and get the one that gives you the feel that you love and will find excuses to drive every time you get a chance... |
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omasou2093.00 |
07-11-2021, 11:42 AM | #21 | |||
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You can read technical specifications all day long. They will never tell you the entire story. For example, with computers everyone compares RAM, HD, etc. but "usually" never talk about mother board speed. Hope you get the point of the comparison. Anyway, my point is that there are a LOT of little changes as small as bushings that "together" comprise a M car. Since joining the forums again after purchasing my OG M2 and later M2C, I find it very amusing how folks talk about straight line speed, HP, TRQ and what I consider silly comparisons between brands based on which is faster. I sort of get it, if someone wants to try another brand, I've done that, so I don't judge others but myself, I have finally settled on BMWs. The M or is it MC or is it MCS or is it GTS…well anyway the M moniker is supposed to be the BEST example of a particular BMW series. It's not the speed, the seats, the mirrors or the quality of leather…it's the entire package and the best street car that can be tracked. Do some track rats gut their cars and stiffen them beyond what should make sense? Yes, b/c they want a track car that is streetable. Hope we don't need to fork the thread about this point. Are there other cars in a series that are fantastic? Of course there are…they are BMWs. What other brand can I get a 5 series wagon loaner, throw 4 sets of tires in the back and takes the twisties like I can in my M? Not many that I know of. Lastly, my X4 M40i may have the same engine as the OG M2 and forgetting the ride height, weight, etc. it still isn't a M car. It's very nice and I love it but it's just not on the same level as even my OG M2. Lastly, lastly, the next model year ALWAYS has a "normal" series car that is faster than the previous series M car doesn't make it a M just faster. Once you go M you don't want to go back. |
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07-11-2021, 11:55 AM | #22 | |||
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You can of course over simplify the facts to support your point of view. For example, your shock comment we all know the reason they used aluminum in shock body to reduced un-sprung weight. It's the totality of the little things that make an M car and why you cannot upgrade a standard series car to a M car through the parts counter. |
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