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      11-02-2017, 01:34 AM   #89
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Damn good !!! Seriously !!
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      11-02-2017, 01:55 AM   #90
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Amazing work! Congratulations!
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      11-02-2017, 04:53 AM   #91
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Great job!
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My car made front page of Bimmerpost
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      11-02-2017, 05:14 AM   #92
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That is one of the very best bits of advertising I've seen in a long while. For me it absolutely nails the brief re the aspirations of the car, demographic, and really stirs the desire to own one. There was a Lotus Evora ad a while back that had a similar effect on me - red S in a U.K. car park - but they are few and far between. 10/10!!
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      11-02-2017, 05:41 AM   #93
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Very, very good. Congratulations. I hope BMW offer you free servicing for 5 years!
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      11-02-2017, 07:29 AM   #94
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Great video!
My one critique- the car is a manual and all of your exhaust notes with shift points are from a DCT car. Why the need to use false sound with such good video footage? Was the sound borrowed from another video like the logo?
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      11-02-2017, 07:33 AM   #95
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Well done!
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      11-02-2017, 09:09 AM   #96
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Give That Man A Cookie
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      11-02-2017, 09:26 AM   #97
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Wow, such talented people on this forum.

Great job!
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      11-02-2017, 09:36 AM   #98
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EASILY the best BMW commercial I have seen since "Star" was made in 2001.

Great job!!!
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      11-02-2017, 09:42 AM   #99
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It is the best BMW commercial to date!
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      11-02-2017, 10:12 AM   #100
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Quote:
Originally Posted by Natek View Post
Thanks for the love everyone! I'm very happy the enthusiast community is embracing it. I really wanted to capture something more aggressive than a typical car spot while not pushing it into the realm of something that would never be considered as an advertisement or just car porn.

For those who asked, yes, the track is in fact Streets of Willow. Not a performance edition, the car just has carbon mirror covers.

Mission accomplished! As a 17 year vet in the film and TV industry, this is top notch work that rivals a lot of crews I've worked with... but I'm guessing this isn't your first time behind the camera? Are you a commercial director? What are your plans with the film?
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      11-02-2017, 10:36 AM   #101
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That was super. Loved it for sure. Nicely done.
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      11-02-2017, 11:17 AM   #102
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The good thing about this video is you have a manual transmission!!
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      11-02-2017, 11:18 AM   #103
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Round of applause for you sir
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      11-02-2017, 12:01 PM   #104
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Amazing work!
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      11-02-2017, 12:02 PM   #105
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That was truly exceptional, from so many standpoints.

I am curious what motivated you (the OP) to undertake this extremely ambitious project?

Worthy of every prior-posted accolade!!
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      11-02-2017, 12:48 PM   #106
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Hey everyone, can't thank you all enough for all the kind words. It feels great to know that people are as excited about this as I was to make it.

Regarding some of the questions about sound... The camera's themselves do not have built in microphones so, on the day I had a sound mixer place microphones on the car and we drove around recording sounds(those same mic's then needed to later be removed from the vehicle so they didn't show on camera, The chase vehicle is also really loud which hinders the ability to record sound while most of the filming is happening). Then once the editor is done with the cut, a sound designer uses artistic license and places the sounds where they feel appropriate. For me it was more about feeling than technical accuracy. Sound is often highly stylized. I tried to keep it faithful by only using sounds the car actually makes. Maybe 10% of the sound you hear is actually from the shot you're seeing. The rest was sound we recorded when the camera wasn't rolling.

As for my intention with the film... I'm a professional cinematographer and looked at this project as a chance to flex my skills and produce something that was fun for me. My two passions have always been cars and camera's. I had the car and the resources so it made sense to combine them and make a fun spec ad.

Last edited by M2OG; 11-02-2017 at 01:00 PM..
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      11-02-2017, 01:22 PM   #107
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Quote:
Originally Posted by Natek View Post
Hey everyone, can't thank you all enough for all the kind words. It feels great to know that people are as excited about this as I was to make it.

Regarding some of the questions about sound... The camera's themselves do not have built in microphones so, on the day I had a sound mixer place microphones on the car and we drove around recording sounds(those same mic's then needed to later be removed from the vehicle so they didn't show on camera, The chase vehicle is also really loud which hinders the ability to record sound while most of the filming is happening). Then once the editor is done with the cut, a sound designer uses artistic license and places the sounds where they feel appropriate. For me it was more about feeling than technical accuracy. Sound is often highly stylized. I tried to keep it faithful by only using sounds the car actually makes. Maybe 10% of the sound you hear is actually from the shot you're seeing. The rest was sound we recorded when the camera wasn't rolling.

As for my intention with the film... I'm a professional cinematographer and looked at this project as a chance to flex my skills and produce something that was fun for me. My two passions have always been cars and camera's. I had the car and the resources so it made sense to combine them and make a fun spec ad.
I still wonder why you chose DCT sounds for a manual transmission car being showcased. Other than that, it's very well done.
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      11-02-2017, 01:30 PM   #108
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Quote:
Originally Posted by MilehighM3 View Post
I still wonder why you chose DCT sounds for a manual transmission car being showcased. Other than that, it's very well done.
Haha I didn't choose DCT sounds. They're all sounds from the manual transmission car. It's how the sounds are arranged, mixed and panned. gaps in the sounds made the whole thing feel slow. I used artistic license to make the whole thing feel faster. Also, I believe what you might be referring to is actually a change in the perspective of the sound. The car isn't shifting at each cut...

Last edited by M2OG; 11-02-2017 at 01:47 PM..
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      11-02-2017, 03:18 PM   #109
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Great job, and well done! I love how the Alpine White looks on the track, the best color by far! Thank you for sharing.
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      11-02-2017, 03:29 PM   #110
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Quote:
Originally Posted by Natek View Post
As for my intention with the film... I'm a professional cinematographer and looked at this project as a chance to flex my skills and produce something that was fun for me. My two passions have always been cars and camera's. I had the car and the resources so it made sense to combine them and make a fun spec ad.
Do you shoot commercials, features, or TV?
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