[Artemis]

     Featured on BIMMERPOST.com

On January 12, 2018 BMW Group released info about its 2017 global sales ("BMW Group remains world’s Number One premium automotive company").

See here for the article and here for the PDF (German version: here and here).

With total sales of 12,293 the M2 is labeled "strongest growth driver" of 2017 for BMW M. That represents 15.22% of BMW M 2017 sales (80,795 cars). To know the total number of sold M2 cars ever, the 2016 M2 sales got to be added.

Compare with the 1M: 6309 cars (March 2011- June 2012).



Some 2017 stats from the early 2018 press release:


Compare with some 2016 stats from the early 2017 press release (source: here and here):


Related M2 statistics threads by forum fellows SickFinga and reppucci:

• http://f87.bimmerpost.com/forums/sho....php?t=1404565 ("pre-LCI M2 Production Data")
• http://f87.bimmerpost.com/forums/sho....php?t=1321643 ("Worldwide Total M2 Production Numbers")
• http://f87.bimmerpost.com/forums/sho....php?t=1272805 ("MY2016 North American M2 Production Numbers")

USA (in general):

• http://f30.bimmerpost.com/forums/sho....php?t=1453830 ("BMW US Reports December 2017 and Year End Sales")

[akkando]

Hmmm includes M performance models. I wonder how much of M sales is M Performance models? Slapping a badge, a tune, and a steering wheel on a BMW seems to move units!

[M3 Adjuster]

Would have been even stronger with an M2 sedan. Morons.

[pruettfan]

Originally Posted by akkando

Hmmm includes M performance models. I wonder how much of M sales is M Performance models? Slapping a badge, a tune, and a steering wheel on a BMW seems to move units!

Unfortunately it does, as soon as MB started doing this with AMG it was clear that BMW would follow suit. Not a fan of the use of M on anything other than a full M car but we don't get a vote.

[mtoosexy]

Originally Posted by M3 Adjuster

Would have been even stronger with an M2 sedan. Morons.

The M2 Sedan would be the perfect iteration of a car for me right now!!! Why OH Why don't they have this already?... It would spank RS3's all the way back to their mutter. I would buy 2... well maybe

[Top pup]

Perhaps with strong sales BMW might stop trying to keep the M2 pegged back behind the M3/4.

[Arcanum-UK]

Originally Posted by mtoosexy

The M2 Sedan would be the perfect iteration of a car for me right now!!! Why OH Why don't they have this already?... It would spank RS3's all the way back to their mutter. I would buy 2... well maybe

A hatch would make more sense - at least for non-US markets. It's a glaring hole in the M line up that there's no equivalent to the RS3 hatch and AMG A-Class. The closest is the M140i.

The next hole in the M line up is the lack of an RS4 equivalent, ceding the entire fast-estate market to Audi.

Maybe in the US an M2 Sedan would sell better than a proper M 1-series and M3 estate, but I doubt it would do so well in UK/EU markets.

Of course, best of all would be to make all three!

[Aronis]

Originally Posted by pruettfan

Unfortunately it does, as soon as MB started doing this with AMG it was clear that BMW would follow suit. Not a fan of the use of M on anything other than a full M car but we don't get a vote.

DAM RIGHT!!!!!!!

Same for S-line in Audis. Just a technique to drive sales and fool wanna be's.

Why not just put M5 badge on every BMW? Sales would soar!

Mike

[M3 Adjuster]

Originally Posted by Top pup

Perhaps with strong sales BMW might stop trying to keep the M2 pegged back behind the M3/4.

There is no " perhaps " about it.

BMW didn't build an E46 M3 four door when they had the chance after creating the E36 M3 sedan for 97-98 after many bmw cca members complained.

They have continued to ignore the small sports sedan market ( that they practically invented) and tried to funnel sales into the 3 series as they have stubbornly refused to make a 1 Series sedan and also a 2 series sedan.

Mercedes has beaten the PANTS off BMW in this segment with the CLA ( a car that is actually a SEDAN ONLY ) , causing BMW to lose the sales crown in the luxury small sedan market despite trying to blow out sales on the 3 series by bringing in a cheaper 320 below the 328.

And now, the dolts at BMW AG are finally attempting to ready a smaller sedan to market with their THIRD GENERATION 1/2 series but they plan to make it FWD/AWD.

[M3 Adjuster]

Originally Posted by pruettfan

Unfortunately it does, as soon as MB started doing this with AMG it was clear that BMW would follow suit. Not a fan of the use of M on anything other than a full M car but we don't get a vote.

Why do you care about when an M badge is used ? If you care so much , why don't you know the HISTORY of its usage ?


People that are newer bmw fans don't realize that bmw did this THEMSELVES originally and have done this since the 1980s.

Research M technic for E30 and E36.

Look upBMW M535 and BMW M635


The E46 series used the 'ZHP' option group , which basically was an M technic/M sport model.

BMW has used the M badge to highlight sportier models for almost 4 decades now.


If using the M badge helped market vehicles in the 1980s what's wrong with doing it today ?

[Arcanum-UK]

Originally Posted by Aronis

DAM RIGHT!!!!!!!

Same for S-line in Audis. Just a technique to drive sales and fool wanna be's.

Why not just put M5 badge on every BMW? Sales would soar!

Mike

In addition to M3Adjuster's point, S-Line is a trim option. In the UK you can buy a 1-litre, 116BHP A3 in S-Line trim if you like. M-Performance is reserved for the quickest non-M model, often when there isn't a full M car available (e.g. M140i). The M135i/M140i had input from M division and are genuinely very good cars - not M, but nothing like just a badge.

The better M-Performance comparison with Audi are the "S" models (Audi S3, S4, etc.).

[Tag]

I get nervous when everyone starts pouncing on BMW for not making a sedan. I don't disagree with you, but my concern is BMW finally got a car right (for the most part). I don't want them to take their eye off the ball and go down the rabbit hole of pleasing everyone and their products start to suffer or get neglected more than they already have been.

I'd be fine if they roll out a small sedan for the next gen of cars, but please BMW, I beg you, don't go and f**k up the good thing you have going now!

[Top pup]

Originally Posted by M3 Adjuster

There is no " perhaps " about it.

BMW didn't build an E46 M3 four door when they had the chance after creating the E36 M3 sedan for 97-98 after many bmw cca members complained.

They have continued to ignore the small sports sedan market ( that they practically invented) and tried to funnel sales into the 3 series as they have stubbornly refused to make a 1 Series sedan and also a 2 series sedan.

Mercedes has beaten the PANTS off BMW in this segment with the CLA ( a car that is actually a SEDAN ONLY ) , causing BMW to lose the sales crown in the luxury small sedan market despise trying to blow out sales on the 3 series by bringing in a cheaper 320 below the 328.

And now, the dolts at BMW AG are finally attempting to ready a smaller sedan to market with their THIRD GENERATION 1/2 series but they plan to make it 2WD/AWD.

Their model plan is really quite amazing, so many models with almost every possible gap covered, including gran coupes and GT models and and X version of everything and yet some of the omissions are really puzzling.

It's taken 11 years since guying my Z4MC for BMW to make another car I've wanted to buy, and with the exception of a hotter M2 I can't see anything in the pipeline that will make me buy another.

[ZilberGrau ZHP]

Originally Posted by M3 Adjuster

Would have been even stronger with an M2 sedan. Morons.

Give it time...

[ZilberGrau ZHP]

Originally Posted by Tag

I get nervous when everyone starts pouncing on BMW for not making a sedan. I don't disagree with you, but my concern is BMW finally got a car right (for the most part). I don't want them to take their eye off the ball and go down the rabbit hole of pleasing everyone and their products start to suffer or get neglected more than they already have been.

I'd be fine if they roll out a small sedan for the next gen of cars, but please BMW, I beg you, don't go and f**k up the good thing you have going now!

I think the M2 Gran Coupe (mixing BMW nomenclature for a second) will be an awesome ride- will obviously be 3-4 " longer than an M2 and that extra few inches will look fantastic IMO...

[champignon]

The "hot hatch" segment is on fire. I would definitely have ordered my incoming M2 as a hatchback variant had I the choice. This would make up for, to a large degree, the absence of a small 4 door sedan in the overall lineup.

For some reason, a lot of car makers think that the US is not a good market for hatchbacks and small sedans. I don't actually believe that this is true, but of course if it isn't offered, you can't buy it, so it won't show up in sales figures.

[nomade30]

The more time they spend on making multiple models, the less time they spend on making existing models better. Also the more tooling charges and higher assembly costs, which only causes the prices to raise. I think they need to stop it with all this grand coupe bullshit and stop trying to appeal to everyone.

[MZWIE]

Originally Posted by mtoosexy

The M2 Sedan would be the perfect iteration of a car for me right now!!! Why OH Why don't they have this already?... It would spank RS3's all the way back to their mutter. I would buy 2... well maybe

NO, NO, NO. Buy an M3.....

[M3 Adjuster]

Originally Posted by nomade30

The more time they spend on making multiple models, the less time they spend on making existing models better. Also the more tooling charges and higher assembly costs, which only causes the prices to raise. I think they need to stop it with all this grand coupe bullshit and stop trying to appeal to everyone.

Actually this is NOT correct.

BMW is producing multiple models from the same platform, which actually helps by allowing the development costs to be amortized across those many models.

It costs them less to create an additional model using an existing platform ( for example a 4 series gran coupe and a 3 series GT on the 3 series platform ) than it does to design and produce a new model from the ground up.


Consider something as simple as "Pringles potato chips ". It's easier to create 25 different flavors of the same chip than it is to create a whole new style of potato chip. Yes of course there is money spent developing each new flavor however the costs of production and packaging are nil because the company is simply using existing manufacturing processes.

It's exactly the reason that currently bmw builds multiple vehicles off multiple platforms.

The X1 and the Mini share platforms for example. It's very little additional development needed to make an X2 off the same platform.

If bmw needs to make say 20,000 of each item ( let's say an engine ) for the X1, producing another 10,000 of the same item for an X2 is a lot easier than designing a completely new item.

Regardless of the product, Production costs usually decrease with volume. If a motor costs $7k to develop each of 20,000 units, the unit cost per motor will be cheaper with 30,000 units made , and that allows you to produce each individual vehicle for LESS.

[M3 Adjuster]

Originally Posted by MZWIE

NO, NO, NO. Buy an M3.....

If it weren't the size of a 5 series .. I would.

If there is a reason for any buyer to want a more compact vehicle than the M4 ( which is why bmw makes an M2 ) then why would buyers also not appreciate an M2 sedan.

If bmw hadn't BEGUN by making small sport coupes and sedans of course this would make a little more sense. But they have abandoned the E30, E36, and E46 sedan buyer.


Nearly all manufacturers have increased the size of their model lineups but most have tried to bring in models below their bread and butter name plate


https://www.ispot.tv/ad/wuFP/2018-ho...with-every-era


Consider this Honda commercial which shows the car changing from a subcompact to the massive full size car it is today. Honda initially brought in the Civic line and then has also developed the Fit to replace the small cars that they originally made that were the size of the original Honda accord.

Mercedes , Lexus, audi and others have all done the same. For the US however BMW has failed to make a small sedan for a decade or more and there is a glaring hole in the lineup you can drive a CLA, IS, or A3 through.

[zkeeper]

You want a "daddy's soccer car" with four doors, then there is the 3 series and if you have extra cash for proper speed, then there is the fine M3. It's just very nice, at least now, that there is a fine 2 door coupe in our M2.

[mtoosexy]

Originally Posted by MZWIE

NO, NO, NO. Buy an M3.....

if i wanted an M3, i would have bought one already... my interest in the M2 vs M3 has nothing to do with financials. why would I want a bigger car with a fart exhaust? :