10-03-2017, 12:24 PM | #1 |
Moderator
29966
Rep 13,162
Posts |
"M2 CS" & "M2 CSL" internationally trademarked (unlike "M2 Competition" or "M2 GTS")
Featured on BIMMERPOST.com We're almost one year further now, so let's check the public WIPO website (use is easy and free of charge) whether BMW has filed in the meantime for trademark protection outside Germany:
Other peculiarity: at first glance no trace (yet) of "M2 Competition" or "M2 GTS" in the "Global Brand Database" of WIPO. Do know that filing for trademark protection does not imply use of those trademarks. It can be done merely for strategic reasons: it definitely offers protection against competitors from using those trademarks (without permission). Remember Porsche forcing Aston Martin back in 2015 to refrain from using "GT3". Hence, the "Aston Martin Vantage GT3" was renamed "Aston Martin Vantage GT12" (see here). Despite the recently leaked US-spec "M2 Competition" VINs all mentioning "M2 Competition" for the model with 3.0 S55 engine with 410hp metric output (302kW), it makes sense to assume that M2 variant(s) would be named either "M2 CS" or "M2 CSL". Should BMW plan to use "M2 Competition", "M2 GTS", "ZCP", "Garching Package", "Driftmeister Edition" or whatever name imaginable (too), trademark protection for those word names would have been filed already (or BMW will still do so in the near future, except if deemed not eligible for trademark protection). But of course BMW can perfectly decide to use for example "M2 Competition" without trademarking it (as happened for example with "M4 GTS": at first glance no trace). As said before, trademarking is no requirement as such - it's a requirement for protection. CS (general): 015801971 - CS - EUIPO Trademark Date of filing of the application: Sep 2, 2016 M2 CS: DE302016109881 - M2 CS - German Trademark Date of filing of the application: Nov 2, 2016 | Date of registration: Nov 22, 2016 79210274 - M2 CS - International Trademark Date of the registration: March 11, 2017 79210274 - M2 CS - U.S. Trademark Date of filing of the application: March 11, 2017 App.1825957 - M2 CS - Canadian Trademark Date of filing of the application: March 7, 2017 M2 CSL: DE302017100518 - M2 CSL - German Trademark Date of filing of the application: Jan 19, 2017 | Date of the registration: Jan 26, 2017 1349110 - M2 CSL - International Trademark Date of the registration: April 19, 2017 79209590 - M2 CSL - U.S. Trademark Date of filing of the application: April 19, 2017 App.1831868 - M2 CSL - Canadian Trademark Date of filing of the application: Apr 10, 2017 The point of this thread: one may get the impression that BMW is pretty keen on trademark protection for "M2 CS" and "M2 CSL" (Germany + International + U.S. + Canada) when you notice that BMW took steps, not a few years ago, but last November and again last January, March and April. All relatively recent. They did not do the same for M1, M3, M5, M6 and M7 (only Germany: last November). And neither for "M2 Competition" nor for "M2 GTS". Hence, the "M2 CS" or "M2 CSL" names may surface someday in the future (maybe before F87 end of production (2020) ?). Last month BMW M boss Frank Van Meel confirmed a "CSL" reboot and explained the envisioned distinction between future "CS" and "CSL" ///M models: BMW Is Bringing CSL Back
__________________
///M is art ↔ Artemis
|
Appreciate
6
|
10-03-2017, 01:41 PM | #2 |
Captain
1329
Rep 691
Posts |
That's a good point you are raising, but the question is, do they really need to trademark every possible name? For example, there are no trademarks for the M3 GT, M3 CRT, M4 GTS.
|
Appreciate
0
|
10-03-2017, 04:15 PM | #4 | |
Major
1195
Rep 1,086
Posts |
Quote:
M2 CS and M2 CSL have no other live uses in the U.S. beyond BMW's listings; they're not yet approved, but will be if no one opposes them. New trademarks are hard to come by; you'd better get going on SickFinga, because it's not on the list! |
|
Appreciate
1
M3 Adjuster7909.00 |
10-03-2017, 09:47 PM | #5 | ||
Moderator
29966
Rep 13,162
Posts |
Quote:
Quote:
Furthermore, as you can imagine, some word names are not eligible for trademark protection. For example, you cannot trademark the word name "SHOE" for shoes. If you try to trademark "SHOEBIDOO" for shoes, you stand a better chance, but if you're lucky enough to get it approved, it will still be considered a so-called "weak trademark", as the product is described/suggested in the name. However, if you try, say, "BLU BABELOO" for shoes, you stand a good chance ("strong trademark" as the name does not suggest/describe the product). Trademark applications are classified in 'classes'. Same or similar names can exist in different trademark classes. It's up to intellectual property lawyers to determine whether "M2 Competition" is eligible for trademark protection. In matters like these, as a trademark provides protection, approval cannot be taken for granted - criterion must be met (a trademark may be eligible for registration if it performs the essential trademark function, and has distinctive character). The point of this thread: one may get the impression that BMW is pretty keen on trademark protection for "M2 CS" and "M2 CSL" (Germany + International + U.S. + Canada) when you notice that BMW took steps, not a few years ago, but last November and again last January, March and April. All relatively recent. They did not do the same for M1, M3, M5, M6 and M7 (only Germany: last November). And neither for "M2 Competition" nor for "M2 GTS". Hence, the "M2 CS" or "M2 CSL" names may surface someday in the future (maybe before F87 end of production (2020) ?). And as you know, last month BMW M boss Frank Van Meel confirmed a "CSL" reboot and explained the envisioned distinction between future "CS" and "CSL" ///M models: BMW Is Bringing CSL Back
__________________
///M is art ↔ Artemis
|
||
Appreciate
0
|
10-03-2017, 10:40 PM | #6 |
Lieutenant Colonel
1996
Rep 1,759
Posts |
In reality the people who decide on the name to market a car and the people who are responsible for trademarking the name are of different divisions. The marketing guys are not responsible for the protection of the name and trademarking is a slow process.
I do hope that they will continue with the CS naming convention on the upcoming S55 M2 instead of the silly name M2 Competition. |
Appreciate
0
|
10-04-2017, 05:19 AM | #7 | |
Major
1193
Rep 1,266
Posts |
Quote:
Is the M2 competition supposed to relate to the M4 Competition that was released for Spain only ?? That car was limited production as well and that could probably explain the 1000 units that dealerships are talking about. |
|
Appreciate
0
|
10-04-2017, 06:49 AM | #8 | |
Moderator
29966
Rep 13,162
Posts |
Quote:
__________________
///M is art ↔ Artemis
|
|
Appreciate
1
ried793.00 |
10-05-2017, 10:08 AM | #9 | |
General
17597
Rep 25,146
Posts |
Quote:
__________________
My car made front page of Bimmerpost
|
|
Appreciate
0
|
10-05-2017, 01:10 PM | #10 |
Lieutenant Colonel
1062
Rep 1,876
Posts |
Oh shits!! CSLs are coming back!! Going to be super exciting!
__________________
Mine: BSM F30 335i M Sport
Hers: AW F30 328i M Sport |
Appreciate
1
M3 Adjuster7909.00 |
10-05-2017, 07:42 PM | #13 |
Private
75
Rep 94
Posts |
///Marketing
|
Appreciate
1
hatepotholez292.50 |
10-06-2017, 05:25 AM | #15 |
Banned
7909
Rep 11,785
Posts |
Hell moth*r f*ckin' yes it is!
One thing it's not.... " watering down the brand " CSL [will be] the top-of-the-line track tool, made on the track for the track, just with a number plate," Van Meel said. With a CSL, you can expect cup tires, coilover suspension, a roll cage, water injection, and a fire extinguisher. You had me at " just with a number plate", BMW , now just leave the manual gearbox in it and I'll take an M2 CSL. But first , clear out the ranks with a 4 seat cushy car M2 CS would ya? please and thank you !!! |
Appreciate
1
ORIGIN M.3160.50 |
10-06-2017, 07:39 AM | #16 | |
General
17597
Rep 25,146
Posts |
Quote:
YESS YESL YESCL GTYES
__________________
My car made front page of Bimmerpost
|
|
Appreciate
1
M3 Adjuster7909.00 |
10-06-2017, 07:42 AM | #17 | |
Moderator
29966
Rep 13,162
Posts |
Quote:
Hopefully BMW will call the 450hp track tool "M2 CSL" (competitors don't use that abbreviation and the E46 M3 CSL remains a strong brand for all the right reasons, maybe except for the 'SMGII gearbox only' offering) rather than "M2 Competition Racing", "M2 Competition S", "M2 Racing" or other questionable name choices (remember the lengthy "BMW 1-Series M Coupé" name ). Just keep it easy for the M2, M4 and M8 model range: base, ZCP, CS, CSL. Though "M2 Garching Package" ("M2 GP") à la Porsche's "Weissach Package", wouldn't sound bad either. There are horses and horses for courses + lap times matter for the top breed: if the M2 top horse would be M-DCT only, would that be a deal breaker for you, M3 Adjuster ? If it does, maybe get in line for the "4-seat cushy" M2 CS ("M2 Competition") ?
__________________
///M is art ↔ Artemis
|
|
Appreciate
1
Gatte1193.00 |
10-06-2017, 09:40 AM | #19 | |
Major
1193
Rep 1,266
Posts |
Quote:
Whatcha gonna do when the M2 CSL gets an Automatic transmission only ?? |
|
Appreciate
0
|
10-06-2017, 09:42 AM | #20 |
Major
1193
Rep 1,266
Posts |
Also, I was reading my agreement with the dealerships that I have a deposit at. It states CS/GTS/CSL. I never used "Competition" as one of the possibilities. Wonder if they will still let me be number one on the wait list which I think they should.
|
Appreciate
0
|
10-06-2017, 09:45 AM | #21 |
Brigadier General
4616
Rep 4,719
Posts |
Mine used "any special variant".
|
Appreciate
0
|
10-06-2017, 11:05 AM | #22 | |
Moderator
29966
Rep 13,162
Posts |
Quote:
I remain convinced that, with the M2 variants, BMW has an ace or two upon its sleeve. It's just a matter to realize that right now, before the whole car world knows. Mark my words: brace yourselves for a BMW 1M frenzy reloaded + M2 Competition (M2 CS): no limited edition, but limited by production capacity.
__________________
///M is art ↔ Artemis
|
|
Appreciate
0
|
Post Reply |
Bookmarks |
|
|