05-15-2018, 08:14 PM | #45 | |
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Last edited by M-Pilot; 05-15-2018 at 08:20 PM.. |
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05-15-2018, 09:13 PM | #46 | |
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05-15-2018, 09:21 PM | #47 | ||
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05-15-2018, 10:57 PM | #48 |
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Appreciated the vid.
But seriously, am I the only one here who thinks this Schmee guy is annoying AF? |
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05-21-2018, 02:12 PM | #50 | |
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Going back to your point... You are entitled to your opinion, of course, but we are happy that a lot of people do enjoy the content. And you don't have to watch it... MR |
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05-21-2018, 08:10 PM | #54 |
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Yes, I've watched both of those videos already. I'm interested in the M2 review from our fellow member, MR. as he's very much part of the conversation here and can help answer many of our questions as well as demo some of them. Also would like to see and hear more of that M5.
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05-22-2018, 03:25 AM | #55 |
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Tag I cannot give you any dates, location or what is happening, but I can tell you we are part of it.
I can also say it is quite soon and it will be around July somewhere. And you forgot a C behind M5 in your post. MR |
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05-22-2018, 07:36 AM | #56 |
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05-22-2018, 08:43 AM | #57 | ||
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Fair play to them all, though, as they are clearly doing something right to be gallivanting about in supercars all day... |
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05-22-2018, 09:08 AM | #58 |
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Haha. Interesting the turn this thread has taken. Don't get me started on Tim's insufferable hedonistic videos going out telling us how many super cars he has and that he can take them out all at once.
However, now Tim has taken a turn to the dark side. As a somewhat independent auto journalist (the modern day version as exists on YouTube), he has now become a whore to BMW. While I note there are still some critical comments on the M3 CS, like the weak exhaust sound, he and Marc are both getting inside deals on cars. Inside release perspective on the M3C. A new M5 to "drive around" for free. Getting too chummy dilutes content and will result in videos that are basically new car ads. I've also questioned how many people really care about the young YouTubers promoting $100k and mostly $150k plus cars. I guess people watch out of envy, but do the people that really buy the cars watch? Maybe. But really, driving around a track? Even Chris Harris gets boring hooning around a track. Watching someone that can barely track a car driving around a track is like watching paint dry. Take all the lessons at the Ring you want... I can't argue with the over 1 million subscribers. People watch. I watch. For BMW, this is insanely cheap advertising. And it has pretty good reach. I see what's going on. |
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05-22-2018, 11:16 AM | #59 | |
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The sad thing is actual automotive 'journalism' suffers for it, just like journalism in general is suffering across every vertical. There's very little incentive for individuals to offer objective, unpaid, "unbuttered up" reporting, because millions will still watch aforementioned diluted content all the same.. so why would they risk burning their bridges to more rides? Even less incentive for them to actually study the profession, too. I think plenty of YouTubers have storytelling talent but because they aren't backed by well-funded organisations or publications, they do what they have to do to get their bums into seats. Hopefully we haven't seen the last Jeremy Clarkson... someone who is a) willing to tell it like it is and berate where berating is needed and b) someone who is incredibly entertaining at doing so... |
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05-22-2018, 12:19 PM | #60 | |
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I can confirm that since I have been a journalist for more than 15 years, not only in the automotive world. The main difference is that influencers are often sole entrepreneurs that run a business that is much much wider than just a daily YouTube video but nobody ever sees that. However, I don't think this forum topic is the place to discuss this. If you want to know more and discuss it, reach out to me personally and I am more than happy to explain how this world works and why it only works as it is now. In the end, I was one of the architects of it. MR |
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05-22-2018, 12:32 PM | #61 | |
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Look at the world around you.... EVO is half dead, Motor1 stopped a few weeks ago, Motortrend left YouTube to survive via a paywall, Carwow is funded massively but the owners aren't happy with the YouTube results, Carfection is costing a lot of money and not going anywhere... The automotive journalism world is massively under pressure simply because it is impossible to be profitable. Harris only made his YouTube channel to be in the picture for Top Gear, but even Top Gear is falling apart. The view numbers are not good, and The Grand Tour seems to come to an end and will not be extended. The main reason to all of this is the way we changed and are absorbing content. It has to be more fluid, shorter, faster, and catchy. Call it the engagement war if you want to (the person who shouts the loudest wins), but in-depth journalism is finding it hard to survive. In the end, influencers are not journalists. They are a new kind of media offering a mix of entertainment, admiration, experience driven content and a touch of a honest opinion. It is not for everyone, but different media never have been... One reads the Sun, the other Daily Mail and maybe someone else the Telegraph. Making what a part of the global audience wants to see is what is the key, not making content for a niche. This is not what I say, but Jeremy Clarkson and we all know how successful he has become. MR Last edited by MR.; 05-22-2018 at 12:41 PM.. |
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05-22-2018, 05:35 PM | #62 | |
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I just don't personally like the type of car vloggers that go from cool car to cool car to cool car just giving people a bullet point list of features and their first impressions. I like videos where they own the car, or get to drive it long term over a week or so and can go more in depth on the car and the driving experience. Even Doug's videos I find more interesting because he talks about lesser known features or quirks of a car, and also looks at older cars that you won't commonly find videos about. But I mean I get it, there is a market for videos where they just go from super car to super car and rattle off the features. |
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05-22-2018, 06:22 PM | #64 | |
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05-22-2018, 06:45 PM | #65 | |
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"It has to be more fluid, shorter, faster, and catchy" - the irony here is a great deal of content is now dreadfully long (some clips 10 mins plus!) and not at all fluid - just repeated drivel. As you would know, there's a real skill to brevity, and the vast majority of these guys (including Shmee, IMO) just don't get it or are just ignoring it to fit in more ads. #rantover though, I've hijacked the thread enough, and I feel we are both on the same wavelength here despite our feelings on the influencer in question. On the plus side.. nowadays we have incredible access to raw vision of these cars because of what's happening, and that's a great thing. |
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05-23-2018, 03:38 AM | #66 | |
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YouTube and the like should not reward clicks, but real running time views: did someone watch the whole video or most parts of it, or merely just zap a few seconds and leave ?
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