03-16-2017, 08:33 AM | #1 |
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Nearly 1,200 BMW M2s have been produced for U.S. market through September
The U.S. market received nearly 1,200 M2 units while production continues to ramp up. Beginning at the end of August, BMW kicked off the production for the 2017 M2s, at a rate of around 130 units per week.
Once believed to be a limited edition, the M2 is – according to the company – only limited by the production plans in Leipzig. The M wizards will continue to produce as many M2s as the market demands |
03-16-2017, 08:36 AM | #2 | |||
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I guessed this nearly EXACTLY just a few days ago with the following post in one of the LCI threads. Even with " ramped up production " i doubt they will ever produce more than 1500 a year for the US. That puts the sales of the M2 around the level of the E30 M3 which sold 5000 units in the US between 1988 and 1991 model years. -------------------- Quote:
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03-16-2017, 08:46 AM | #3 |
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This is exactly what myself and a few other forums members said last year and it's been a known fact for a very long time. The M2 has always, from the start, been limited only by production capacity. It just so happens that the same plant makes BMW's hottest selling models (especially X1) that will always take priority over the niche M2.
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03-16-2017, 09:48 AM | #5 | |
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03-16-2017, 09:49 AM | #6 | |
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I'm shopping for a 08+ 535 touring now (07 is N/A)...
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03-16-2017, 11:09 AM | #7 |
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Old news. Same production levels as they have been for a long time. There is no ramp up.
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03-16-2017, 12:14 PM | #8 |
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There will be no ramp up. BMW is walking a fine line between producing enough to maintain interest and producing so many that the idea of exclusivity is lost. Great marketing so far but you have to have a good product to pull this off.
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03-16-2017, 12:25 PM | #9 |
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I am not sure BMW worries about exclusivity of their M2, but agree there is no real motivation to "ramp up" production when other cars make them more money and are not as labour intensive on the production line. It will be hard to even maintain the same production levels if they start including M2 CS models (albeit in 2018) in the same line. Possibly those will just eat into the regular M2 slots on the line.
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03-16-2017, 12:31 PM | #10 | |
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Every M2 that goes in the line takes away the spot of one or two huge sellers (1 series, X1, etc.) which: a) sell way way way more units; b) sell at a higher price since they have options; c) are the bread and butter of BMW now. So if at the end of the day they have to stop making M2's for a couple days to build up inventory of more popular vehicles than they will (there was one week last year when only 4 M2's were produced...) |
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03-16-2017, 01:07 PM | #11 |
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I don't think BMW has ever cared about "exclusivity" of the M line. They are a business that sells cars and they'll try to sell as many as they can.
And before you harp on about the 1M, that was launched very near to the end of the E82 platform lifecycle...
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03-16-2017, 01:28 PM | #13 |
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I don't understand that much about production of cars as far as the numbers. It's hard to tell from some of you guys posts if you are happy with this or not. It sounds like great news to me, because it means I'll eventually get to purchase one. I don't care about exclusivity, or a special LCI edition or whatever. I just want a regular M2.
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03-16-2017, 01:56 PM | #14 |
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Profit on BMW SUV>>>>>>>>>>>>>>>>>>>>>>>>>>>>profit on BMW M2
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03-16-2017, 02:05 PM | #15 |
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Wasn't aware they had put out numbers for the CS yet. But my point was any CS production will likely eat into M2 production capacity; if it is 10% of regular M2 in numbers, it will mean 90% production of M2 for MY2018 relative to MY2017.
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03-16-2017, 02:14 PM | #16 | |
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PS: In Canada it'll likely be in the low six figures, equivalent price to a non-comp M4 - that's what I've been told to expect. Last edited by gmzanatta; 03-16-2017 at 02:36 PM.. |
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03-16-2017, 02:33 PM | #17 | |
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03-16-2017, 03:22 PM | #18 | |
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At some point there was a bit of confusion: back in 2014, trustworthy forum fellow "ynguldyn" reported to have seen 'October 2018' surfacing as M2 EOP (end of production) (see here). Early 2015 he removed that EOP date. I may be proved wrong in the future, but I remain convinced that the M2 CS won't be a 'limited edition' either. If you want one, BMW will make it for you ...as long as it can squeeze your slot into the very busy Leipzig factory schedule. However, needless to say that you won't be the only one + production slots are inevitably determined by the production capacity of a factory.
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03-16-2017, 06:05 PM | #21 |
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Enjoy the car for your personal happiness It is not an investment It is not exclusive They will make as many as they can sell. Last edited by littleoldman; 03-16-2017 at 09:10 PM.. |
03-16-2017, 06:48 PM | #22 |
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The 1M was 2011. My E82 was a 2013. So closer to the middle of the production cycle (for US market). I believe the N54 was at the end of its cycle, though.
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