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      06-20-2017, 05:30 PM   #1
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M2 markups -- Dodge is trying to discourage them on the Demon

Dodge is trying an interesting approach to discourage dealer markups above MSRP on the Demon. They are also working to keep the ordering process as transparent as possible.

https://www.cnet.com/roadshow/news/h...on-to-dealers/
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      06-20-2017, 08:21 PM   #2
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Originally Posted by 823BMW View Post
Dodge is trying an interesting approach to discourage dealer markups above MSRP on the Demon. They are also working to keep the ordering process as transparent as possible.

https://www.cnet.com/roadshow/news/h...on-to-dealers/
Makes sense. Halo car is more effective if people don't automatically dismiss it as unobtanium.
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      06-20-2017, 08:56 PM   #3
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Here's the full release from FCA today:

June 20, 2017 , Auburn Hills, Mich. - The limited-production, 840-horsepower Dodge Challenger SRT Demon – the fastest quarter-mile production car ever – is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.

“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”

The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.

“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.”

The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how Demon will be allocated to dealers:
  • To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months
  • Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance
  • Dealers can only order as many Demons as they are allocated
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers
  • Demons sold for a price that exceeds MSRP will be produced after priority production is completed

Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will also allow them to track their orders at www.dodge.com.

To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes:
  • Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and
  • Helps determine priority production based on customer-facing contract price

Dealers can start placing orders for the Demon on Wednesday, June 21. Production of the limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall.
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      06-21-2017, 04:46 PM   #4
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While a great idea, it'll essentially be pointless. Any dealer charging a markup can write the paperwork at MSRP and charge the customer a separate fee for the markup.
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      06-21-2017, 04:54 PM   #5
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While a great idea, it'll essentially be pointless. Any dealer charging a markup can write the paperwork at MSRP and charge the customer a separate fee for the markup.
Seems to me that sort of workaround could be reported in a millisecond to Dodge by dissatisified customers. Given that this allocation strategy is now being made public, Dodge would likely not look kindly on dealer efforts to make it an empty promise.
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      06-21-2017, 05:50 PM   #6
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Originally Posted by gmzanatta View Post
While a great idea, it'll essentially be pointless. Any dealer charging a markup can write the paperwork at MSRP and charge the customer a separate fee for the markup.
Seems to me that sort of workaround could be reported in a millisecond to Dodge by dissatisified customers. Given that this allocation strategy is now being made public, Dodge would likely not look kindly on dealer efforts to make it an empty promise.
The customer willing to pay a markup won't be dissatisfied - they want the car first and foremost, at whatever cost that may be, sketchy deal or not.
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      06-21-2017, 05:56 PM   #7
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Quote:
Originally Posted by gmzanatta View Post
The customer willing to pay a markup won't be dissatisfied - they want the car first and foremost, at whatever cost that may be, sketchy deal or not.
It's not those customers who will report the flim-flam, obviously. It's those who will get the bs offer and get pissed off. And there will be plenty of those, if dealers try this...
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      06-21-2017, 06:00 PM   #8
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Quote:
Originally Posted by BruceM View Post
Quote:
Originally Posted by gmzanatta View Post
The customer willing to pay a markup won't be dissatisfied - they want the car first and foremost, at whatever cost that may be, sketchy deal or not.
It's not those customers who will report the flim-flam, obviously. It's those who will get the bs offer and get pissed off. And there will be plenty of those, if dealers try this...
I disagree. If anything, customers will ask for this deal so they can get priority and an earlier serial number.
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      06-21-2017, 09:52 PM   #9
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The dealer and the buyer have to sign a notarized contract showing the price. Then it has to be reviewed by the Demon Conceirge. FCA has plenty of time between today (first day of order acceptance) and start of production to sort all the deals in order of price. There are going to be some surprised ADM buyers who are going to find out that money won't buy them a priority status on their order.

Imagine the Dodge dealer sales manager sitting in his office saying, "Well, Joey, the reason you're not getting your Demon until the end of the production run 9 months from now is that we charged you $20,000 more than the other dealers are charging their customers."

All a dealer has to do to "legally" beat the FCA system is buy the car himself, title it to get it off the MSO and sell it as a used car to the highest bidder. Unfortunately, the buyer won't get his name on the factory plaque on the dash.

It will be interesting to see if FCA's policy has any effect in the real world. The only thing that will stop ADM forever is if all buyers refuse to pay it.
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      06-22-2017, 11:17 AM   #10
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One US dealer mark-up M4GTS $100K!, you heard it right. So to drive it with optional carbon wheels ($10K option), please make sure your check of $250K won't bounce
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