Quote:
Originally Posted by BMW F22
The way I see it, BMW has two ways to go about this.
1. They price is accordingly which means higher than 235i but much lower than the M3/M4. Basically putting it around the price range that most of us are expecting.
2. They are going to price is very close to the M3/M4. If the M2 is going to be just as quick (or just about) with perhaps a little less luxury, it's still going to command a hefty premium over the regular 2 series models. After all, it is an M car and the pricing will reflect that. Forget about how the 1M was only a few thousands more than the 135. Perhaps BMW did not expect that car to sell so well so they didn't price as high as they should have.
If the M2 is going to be a proper M car, then it WILL command a high price and be positioned close to the M3/M4.
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The M4 is irrelevant, the Mustang can beat it.
The whole point of the M2, & why M sales are stinted is because BMW themselves have over priced cars COMPARED to the competition, not against each other.
The M2 has to come in bare around $50k, or it's already a failure. A $60k M2 will leave many looking elsewhere.. while the M235 & M235 R programs piddle because the halo came out flat.
A $55k M2 means a lot of people will grab a C7. The only people who have loyalty to BMW is those who still think BMW races on the weekends.