Quote:
Originally Posted by Tag
If this is nothing more than hype then it's one of the worst marketing campaigns I've ever seen. The whole premise is to actually have something to sell, isn't it? You don't see other companies building up anticipation for a product and then only have a limited amount to sell. If they simply misjudged that the M2 would be this desirable then they've got even bigger problems. What they are doing is potentially driving would be buyers to look elsewhere. After owning multiple BMW's for the better part of 14yrs I don't want any other car BMW makes. If I can't get the M2 my $$$ will go elsewhere.
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I hope you're not in the market for a Tesla Model 3...