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Leasing is attractive to so many because it accounts for the most difficult thing to predict - market conditions years down the road.
Many people say they are going to keep a car forever or for some long period of time, but the truth is things change in our lives, new vehicles come out, and the market "pushes" certain vehicles over. Most people want new cars to drive every few years. Instead of tying up all the money on a purchase that almost definitely will land you upside down in 3 years, leasing delays that purchase decision with no real penalty. Love the car? Buy it out at residual. Hate it? Turn in the keys and walk away.
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