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Originally Posted by Efthreeoh
I think it's an incorrect comparison to pit the i3 as some sort of luxury EV.
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But that's exactly what it is - a luxury product from a luxury manufacturer.
BMW has lots of vehicles that happen to be priced near non-luxury products. A 3 Series and X1 start at under 35k, and there are plenty of comparable small sedans and small SUVs from non-luxury makes that are priced in that range. Luxury products are not designed to compete in sales volume against non-premium products, even when they are priced similarly and don't necessarily offer higher end features, materials, and construction as compared to those products. That's objectively true - that's the nature of the luxury economic model.