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      04-17-2017, 06:06 PM   #53
doug_999
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Drives: 2011 1M/2021 992/2023 X3
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Location: Chicago, IL

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BMW wants money over sales

Been talking to my dealer about what is going on. Says he has a guy who wants a 440 and he can't get it until August! Says you want an SUV? No biggie - want a car, not a priority for BMW. They have given up on being #1 in sales and want to focus on being #1 in profit. I think you are going to see more changes like this coming up.

I personally feel that if they don't change their priority on steering feel*, then none of us are really going to be buying or leasing BMWs anymore - so who cares what they charge!

*they have been quoted as saying their customers do not want or appreciate steering feel (or feedback) and so they are dialing that out of cars. Of course I can't find that quote right now
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