Quote:
Originally Posted by outie
I got my cayman S few years ago at invoice. From the mouth of the finance guy - ok we are selling the car to you at invoice since the GM said it's ok they just made a sale on a Turbo.
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BMW AG's profit per vehicle is not affected by the discount you receive from your dealer.
BMW AG sells cars to BMW USA (sole importer to the USA) at a certain price, this revenue is what it reflected in their income statement, alongside costs. BMW USA then distributes cars to their dealer network at their invoice. This invoice (the invoice you speak of) is higher than what BMW AG charges BMW USA so that BMW USA can stay in business.
By the time a BMW is sold to the end customer, BMW AG has already recorded the sale - which is what the article is stating.
Same idea for Porsche... PAG-->PCNA-->Dealerships-->Customer