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Originally Posted by M3 Adjuster
After seeing the article regarding the average Porsche profit at $17,xxx I feel a lot smarter being a lifelong BMW guy. 
The BMW 1M and M2 are examples of low margin vehicles from BMW by the way, and have done exactly as intended , brought many newer, younger enthusiasts to the brand  |
You really need some more data points before deciding Porsche buyers are getting killed comparatively. Just guessing but the average P-car has to be 2x at least what the average BMW costs due to high volume of lower end 3-series selling at what $40k or less? From a margin perspective I don't see them making 3x the % BMW. Premium sure but not that bad.
Either way for manufacturing companies the margins are about in line to better than what you'd typically see.