Love it. Offering less is valued more anyway.
It is the easiest way to sell a low production car.
The fact that BMW added M-DCT says they listened.
Quote:
Originally Posted by Artemis
It seems that, as regards the M2, BMW is adopting the Hobson's Choice approach: a free choice in which only one option is offered. As a person may refuse to take that option, the choice is therefore between taking the option or not - "take it or leave it". "The phrase [« you will have this or none »] is said to originate with Thomas Hobson (1544–1631), a livery stable owner in Cambridge, England, who offered customers the choice of either taking the horse in his stall nearest the door or taking none at all. Hobson had an extensive stable of some 40 horses. This gave the appearance to his customers that, upon entry, that customer would have his or her choice of mounts, when in fact there was only one: Hobson required his customers to choose the horse in the stall closest to the door. This was to prevent the best horses from always being chosen, which would have caused those horses to become overused."  |