Quote:
Originally Posted by kugasman
The announcement of the Audi RS3 saloon for the US market next year does lend some credence to at least a quick refresh/lci upgrade for the current M2. BMW knew this car was coming before we did and knows they have to keep pace. BMW is driven by marketing and sales much more than they are by the enthusiast market as we all know.
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Quote:
Originally Posted by AlpsRider
I'm sure BMW would love not to have to change a model so soon and it is still not set in stone. I agree that they are driven by marketing, it would piss them off to no end if their little M was getting its butt kicked by Audi and Mercedes.
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BMW, Porsche, Audi and Merc are permanently checking each other out, as they fish in the same pond of customers who don't mind flip-flopping brands.
Competitors having 400hp cars in the works is good news, because that will induce BMW to
up the ante with the M2.
During 1M launch (Spring 2011) the UK BMW website showed a table comparing the BMW 1M v. Audi TT RS Coupé v. Porsche Cayman S. For comparo test drives back in those days, journalists noticed that Porsche systematically provided the better performing (and more expensive) Cayman R instead of the Cayman S (see also for example
here). Needless to say that the Cayman S was no match for the 1M.