Thread: M2 markups -- Dodge is trying to discourage them on the Demon
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      06-20-2017, 08:21 PM   #2
hoyasaxa
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Quote:
Originally Posted by 823BMW View Post
Dodge is trying an interesting approach to discourage dealer markups above MSRP on the Demon. They are also working to keep the ordering process as transparent as possible.

https://www.cnet.com/roadshow/news/h...on-to-dealers/
Makes sense. Halo car is more effective if people don't automatically dismiss it as unobtanium.
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